Yesterday we reviewed a film that was financed entirely with integrated advertising, Morgan Spurlock's "Greatest Movie Ever Sold." Today we turn to a project that could use a few good … Read the whole story
Crowdsourced video production is changing the online video game, and some may think it will be at the expense of ad agencies. We've heard … Read the whole story
Just so you don't misunderstand me, let me start with the disclaimer that I love the idea of Internet-connected TVs. If the future is … Read the whole story
It wasn't exactly the Big One, but when a 5.8 magnitude earthquake hit the bedrock of the media world -- including Madison Avenue -- … Read the whole story
Hoping to raise up to $50 million, online video platform Brightcove on Wednesday filed for an IPO with the SEC. As of May, Brightcove … Read the whole story
Taco Bell is just one of MTV Video Music Awards sponsors using some form of in-show integration, which has helped MTV increase revenue for … Read the whole story
The you-are-being-targeted icons that began rolling out on banner ads late last year are now coming to video ads. Privacy company Truste has entered … Read the whole story