Save This Movie! Documentary on Comics Strips Looks for Your Pledge by Steve Smith

Yesterday we reviewed a film that was financed entirely with integrated advertising, Morgan Spurlock's "Greatest Movie Ever Sold." Today we turn to a project that could use a few good sponsors to see the light of day. Or to see the dark of an art house cinema. The makers of the proposed film about comic strip artists and the decline of their platform, newspapers, are in need of final financing. "Stripped" is not a "Food Inc" expose or "Waiting for Superman" polemic. It describes itself benignly as a "love letter to the art form" of comics. ...Read the whole story

  • Quake, Rattle And New Business Rolls: Most NYC Media Shops Took The Tremor In Stride by Joe Mandese, Staff Writers

    It wasn't exactly the Big One, but when a 5.8 magnitude earthquake hit the bedrock of the media world -- including Madison Avenue -- Tuesday afternoon, it set off a number of aftershocks, including the evacuation of several big ad agencies, with at least one whose entire staff left for the day. Most of the evacuations were tantamount to a fire drill, lasting about a half an hour -- and were generally ordered by the management of the buildings the agencies work in, including Universal McCann in New York's Herald Square area, and MPG and OMD in the shadow of ...Read the whole story

  • Brightcove Files For IPO, Reports $44M In 2010 Revs by Gavin O'Malley

    Hoping to raise up to $50 million, online video platform Brightcove on Wednesday filed for an IPO with the SEC. As of May, Brightcove was streaming 700 million videos a month. ...Read the whole story

  • MTV's Video Music Award Sponsors Push Cross-Platform Integrations by David Goetzl

    Taco Bell is just one of MTV Video Music Awards sponsors using some form of in-show integration, which has helped MTV increase revenue for the event by a double-digit percentage. Apple, State Farm and Kia are among the marketers utilizing cross-platform promotional efforts. ...Read the whole story

  • Privacy Icons Roll Out On Video Ads by Wendy Davis

    The you-are-being-targeted icons that began rolling out on banner ads late last year are now coming to video ads. Privacy company Truste has entered into an agreement with Adap.tv to carry the icons on the company's online ad platform. As of July, Adap.tv reaches more than 20% of the U.S. population, per comScore. ...Read the whole story

Agencies Still Matter To Online Video: Five Reasons Why by Neil Perry

Crowdsourced video production is changing the online video game, and some may think it will be at the expense of ad agencies. We've heard the complaints before. Agencies can be slow and expensive in the video creation process, which is why many folks have turned to alternative sources to obtain online video content, and that trend will surely continue. So who really needs ad agencies in this new creative production world? ...More

  • Is SmartTV An Oxymoron? by Sam Vasisht

    Just so you don't misunderstand me, let me start with the disclaimer that I love the idea of Internet-connected TVs. If the future is to have most things connected to the Internet, such as your toaster, refrigerator and washing machine, the TV is not a bad place to start. ...More