Estee Lauder Opens Beauty School on YouTube by Steve Smith

YouTube is not in need of more beauty tip videos, that is for sure. One of the surprise hit genres of user-gen media in recent years has been the cosmetic how-to. Apparently there are a lot of questions out there about how to put that damned eyeliner on straight, and the beauty mavens of YouTube are here to help. But now one of the main suppliers of cosmetics, Estee Lauder, is bringing their own video library direct to consumers on the new brand channel. ...Read the whole story

  • Visible Measures Advances, Conde Nast Owner Targets TV Ad Dollars For Social Video by Joe Mandese

    Social video analytics firm Visible Measures this morning said it closed on a $13 million round of financing led by DAG Ventures, but also including Advance Publications, the owner of consumer magazine publisher Conde Nast, which publishes titles such as Wired, The New Yorker, Vanity Fair and Vogue, and related websites as well as Epicurious.com and reddit.com. Other backers in the round included existing investors: General Catalyst Partners, Mohr Davidow Ventures, and Northgate Capital. ...Read the whole story

  • Vevo, Warner Music Lead YouTube Partner Rankings by Gavin O'Malley

    August marked the first month of official rankings for comScore YouTube Partner Reporting within its Video Metrix offering -- essentially offering a comparison of viewership across thousands of YouTube partner channels. Video music channels Vevo and Warner Music led all channels, with 60.6 million viewers and 30.9 million viewers, respectively. ...Read the whole story

Netflix Lobbies To Revise Video Privacy Law by Wendy Davis

Netflix is continuing to lobby to modify a 1988 privacy law that protects the confidentiality of people's movie rental records. ...More

  • Four Common Mistakes When Using Video Online by Neil Perry

    Providing tips to fellow marketers on using video online is what I love to do, but sometimes, telling marketers what not to do can be just as important. To that end, this article will present four very common mistakes made in using video online. ...More

  • Pepsi Re-Rolls Out The Big Guns In 'X Factor' Debut Spots by Thom Forbes

    You weren't in a time warp, Bruce Horovitz assures us in USA Today, and pardon you if thinking you were while watching the likes of the late Michael Jackson and Ray Charles pitching Pepsi on the debut of Simon Cowell's "The X Factor" on Fox last night. There were other no-need-for-last names megastars of another generation in the 60-second spot, dubbed "Music Icons," such as Brittany, Mariah, Kanye. But it also features a "Pepsi-exclusive remix" of the song, "Tonight is the Night" by Yonkers-own Outasight. ...More

  • How Can I Run Ads On Connected TV When I Can't Figure Out How To Program My VCR? by Lewis Rothkopf

    Remember the 1980s meme about how hard it is to program a VCR? So insidious was this apparent difficulty that a system was developed to abstract out the whole "start, end, channel" business: a "Plus Code" was assigned to each show and published in programming guides. One simply entered the corresponding code into his VCR and boom, done. All that work, just so that consumers could watch what they wanted, when they wanted to. More than two decades later, people still grapple with the same core problem -- is the content I want to watch available? Is it free? How ...More