With the expected introduction today of Amazon's low-priced color tablet, rumored to be named "Amazon Fire," there will be a lot of focus on the hardware, price points, apps, and the inevitable Apple contest. I will wait to see and touch for myself, but my initial impression of the leaked specs suggests this 7-inch model is more of a Nook competitor than it is an iPad challenger. Having played with half-sized Android tablets in the past, I always felt that the convenience and portability were there, but the absence of apps and the lack of immersiveness in the smaller form ...Read the whole story
Internet ad revenue rose 24.1% to $7.7 billion in Q2 2011, contributing to the 23% uptick to $14.9 billion in the first half of the year, per the IAB and PricewaterhouseCoopers. Aside from display ads, paid search ads continue to take the majority of the media buy. ...Read the whole story
YouTube will launch Google AdWords for video in beta on Wednesday. The tool aims to simplify online video ad campaigns and allow advertisers to use a dynamic, auction-based platform to place and manage ads on YouTube and the Google Display Network. ...Read the whole story
Amazon.com officially entered the tablet race Wednesday with the long-awaited launch of its answer to Apple's dominant iPad-the Kindle Fire. The device will retail for $199. Amazon's aggressive pricing will present a challenge both to the iPad and Barnes & Noble's Nook e-reader. ...Read the whole story
TidalTV, an online video advertising network, is now working with Roku, an Internet TV platform, to offer over-the-top video advertising. ...Read the whole story
What's in the future for the video sector? I don't have a crystal ball, but as CEO of a company that's pioneered online editorial video, I do have a vision for the evolution of the digital media industry, especially with regard to online video and its place in the marketing and branding toolboxes. ...More
We've long heard about the sizable gap -- currently estimated at $60 billion -- between what marketers spend on brand advertising on the Web, and the amount of time and attention that has shifted to the Internet. And while the growth of both social media and online video advertising has quickly put a dent in this number, we've yet to see the watershed moment. Social video may prove to be the missing link. ...More