Local Online Video News: Lower Budgets, Better Hair by Steve Smith

We have to hand it to the wide-eyed and fresh kids who are anchoring the GoLocalProv video daily that launched yesterday. They have better hair than almost every local TV newscaster we know. "Anchorman" was no joke. There is some kind of professional requirement for all on-air personalities at the local affiliates to sport helmet dos. That or the Bad Hairdressers' Union has a deadly lock on the business nationwide. At any rate, the new Providence, Rhode Island online video news show at GoLocalProv.com is fronted by a couple of recent college grads Greg Berman and Lauren Marchetti who know ...Read the whole story

  • apparel Adidas Finds Basketball Game Must Go On by Aaron Baar

    With the NBA season already delayed (and unlikely to start anytime soon) thanks to a labor dispute, Adidas is prepping a new marketing campaign featuring last year's league MVP Derrick Rose as it launches his signature shoe, the adiZero Rose 2. Plans for the shoe's debut were made well in advance of the current lockout. ...Read the whole story

  • Display Advertising Shifts From Direct Response To Branding Media by Laurie Sullivan

    Brand marketers looking for alternative strategies to connect with consumers have begun to focus attention on display advertising, a medium historically known to elicit a direct response. The more important metrics point to return on ad spend, online searches for brand names, product recall, and sales. ...Read the whole story

  • Star Search: Burnett's Video Co. Joins Forces With Youtoo by Wayne Friedman

    A new social media/TV network --- in partnership with TV reality producer Mark Burnett -- will do just that. One of Burnett's companies -- VIMBY (Video in My BackYard) is joining forces with Youtoo, a cable network of 15 million homes that launched this week. ...Read the whole story

  • AdBrite Taps Jivox Tools To Become More Social by Laurie Sullivan

    Social seems to be making its way into every medium across the ad industry. Ad exchange adBrite has partnered with the video advertising company Jivox, allowing advertisers to build in sharing tools that enable consumers to share content through Likes, tweets, email and blog posts. ...Read the whole story

  • beverages 'Got Milk?' Goes Peanuts For Halloween by Karlene Lukovitz

    A seasonal "Got Milk?" campaign from the national Milk Processors Education Program (MilkPEP) is bringing Charlie Brown, Lucy, Snoopy and Schroeder together in a print ad for the first time in 15 years. The campaign continues recent years' efforts to make chocolate milk "the official drink of Halloween." ...Read the whole story

  • Dance To It: Coke Searches For Campaign Star by David Goetzl

    Coke is set to make an amateur dancer the star of an upcoming global campaign for Coke Zero. The open casting call includes uploading a video to a Coke microsite. ...Read the whole story

  • automotive Zeus Returns To Talk Up His Scion Release Series by Karl Greenberg

    The king of gods is back to show off his houses, his gods and goddesses and his cars. And if the latter are all customized Scion xD and xBs, that's because the hirsute king of Olympus is again spokes-toga for the Toyota Motor division in a digital and TV ad campaign for the brand's Release Series vehicles. ...Read the whole story

Using The 'Web Series'? Redefining The Push Toward Original Series For Multiple Platforms by Jeremiah McMillan

The Web has exploded as a platform for people to watch all or some of their favorite shows and content, both premium and DIY. But there's been a lot of talk lately in the industry if calling your project a "Web series" is good for it long term. It depends on whom you ask -- and what the content is. ...More

  • How To Target The Most Relevant Online Video Content For Your Brand by Mike Sullivan

    Audiences continue to have an insatiable demand for online video content. In July, Americans had more than 6.9 billion viewing sessions for the first time, with 86% percent of the U.S. Internet population watching video. Despite this growth, online video advertising is expected to account for only 6.9% of all web advertising spending in 2011, and there is still a huge gap between the $70 billion currently spent on TV advertising and the $2.16 billion projected to be spent on online video ads this year.relevant, appropriate online video content? ...More