• Vizu, Firefly Partnership Improves Video Measurement

    Vizu plans to announce integration with Firefly Video, powered by Tribal Fusion's E9 Audience Engagement Platform, in an effort to pull together disparate video-serving technologies. The move will allow marketers to measure and optimize brand lift generated by video advertising in real-time. ...Read the whole story

  • More Video Spots Sold Via Ad Networks

    Nearly three-quarters of online publishers now sell 20% or more of their video ad space through ad networks, according to new research from BrightRoll. Per the video ad network, that represents an increase of two-thirds year-over-year. ...Read the whole story