Wednesday, October 26, 2011
  • Vizu, Firefly Partnership Improves Video Measurement

    Vizu plans to announce integration with Firefly Video, powered by Tribal Fusion's E9 Audience Engagement Platform, in an effort to pull together disparate video-serving technologies. The move will allow marketers to measure and optimize brand lift generated by video advertising in real-time. ...Read the whole story

  • More Video Spots Sold Via Ad Networks

    Nearly three-quarters of online publishers now sell 20% or more of their video ad space through ad networks, according to new research from BrightRoll. Per the video ad network, that represents an increase of two-thirds year-over-year. ...Read the whole story

    Around The Net

    • Study Shows Click-Through Rates Lower On BingSearch Engine Watch

      Rob Young points to a study from Slingshot that examines the click-through rate for paid-search ad positions one through 10 on Bing. He tells us that the study suggests Bing's top position gets 9.66% CTRs, with the top page netting 26.32% CTR, and that the top positions have even more relative value. Young compares it with Google's CTRs and explains why click-through is lower on Bing compared with Google, according to the study. ...Read the whole story

    • Keeping Up With The Paid-Search JonesesSearch Engine Journal

      Can't keep up with the changes to paid-search engine marketing on Google, Bing and Yahoo? John Rampton gives us a rundown of changes in October from Google. He takes us hrough Dynamic Search Ads, AdWords Express, Google +1 button for display ads, and Bid Per Call. Aside from giving a description, Rampton provides links to help marketers locate more information on the topic.  ...Read the whole story

    • China's Ecommerce Sites Block Search Engine CrawlersDigital East Asia

      Apparently, Alibaba and 360buy have begun to block ecommerce search engines from crawling pages and indexing content. As an example, Doug Herman points to, a Chinese consumer shopping Web site that blocked eTao, a ecommerce search engine, from crawling its pages. The linked-to article suggests the roadblock is likely the result of a "sharp drop of 360buy’s traffic." Alibaba also blocks Baidu from crawling its Taobao and Tmall e-commerce sites. ...Read the whole story