A Chaos Theorist on Video Guides: Maybe We Need Them, But Maybe We Have Outgrown Them by Daisy Whitney

Research firm Futuresource Consulting said yesterday that free and paid online video views will grow 20% worldwide this year to 770 billion, up from 640 billion last year across the USA, UK, France and Germany. That's a whole lot of videos. That may be why so many companies from Tribune Media Services to Clicker to The Filter to Rovi are aiming to play a role in how consumers find the videos among the 770 billion that they actually want to watch. In a new report on the state of entertainment discovery, Tribune Media Services said video choices have ballooned like ...Read the whole story

  • Microsoft Acquires VideoSurf by Gavin O'Malley

    Setting up its broader digital TV strategy, Microsoft just announced the acquisition of video discovery technology provider VideoSurf. Per the deal, Microsoft plans to integrate the technology into its entertainment platform, including Xbox 360. Press reports put the acquisition price at around $70 million. ...Read the whole story

New IAB Guidelines Bring More Transparency To Video Advertising by Tim Avila

Be honest. How much do you really know about the video ads you buy? The term "pre-roll" frequently gets thrown around as a shorthand quality measure, but by definition it only describes a video ad's position relative to content. Do you know if that pre-roll you've bought is being shown above the fold, or whether it was auto-initiated? ...More