An online video campaign for a television show can drive tune-in to the show itself, especially when the ads are personalized with local information for broadcast stations. In fact, a … Read the whole story
Online audience measurement rivals comScore and Nielsen this morning announced a settlement of ongoing patent disputes, resulting in a "cross-licensing agreement," and giving Nielsen … Read the whole story
In a closely watched case, a federal appellate court has ruled in favor of video-sharing site Veoh in a copyright infringement case brought by … Read the whole story
Who said the music video was dead? Video music service Vevo said it delivered 63.3 million unique U.S. visitors -- 7.6 million of whom … Read the whole story
With digital coupons growing in popularity, marketers are looking for ways to boost their profile even further using online media. One digital printable coupon … Read the whole story
Vevo says video streams to mobile devices increased 700% between January and October. Read the whole story
An online publisher and an auctioneer have the same goal: get the highest bid possible before completing the sale. An auctioneer sets price and … Read the whole story