Ad Agency Big Fuel Makes Cat Videos for Humane Society in CatVent by Daisy Whitney

If you're working today, you probably need an online video pick-me-up, rather than more stats, research or news on this fabulous and fast-growing sector of the digital ad economy. And what better form for said spirits-booster to come in than a cat video? As readers may know, cat videos are - paws down - my favorite Web videos. Plus, this one has an ad angle. The social media ad agency Big Fuel Communications, known for its work on behalf of Bravo, GM, Clorox and others, partnered with the Humane Society of NY to create a cat video calendar. ...Read the whole story

  • Frenemies With Benefits: comScore, Nielsen Deal Seen As Positive For Online Ad Market by Joe Mandese

    Wednesday's surprise patent litigation settlement between online audience measurement giants comScore and Nielsen is expected to accelerate innovation, creativity, improvements, and possibly even better standards for the Internet advertising marketplace. That was the initial takeaway from observers who were trying to figure out the ramifications of the settlement, which one influential Wall Street group said made the two previous arch rivals, "frenemies." ...Read the whole story

Engage, Interact, Experience by Jeremiah McMillan

In today's multiscreen content environment, technology -- then "entry" and "discovery" -- become as important as the content itself, while the online and mobile Web disrupt conventional models of entertainment consumption and development. ...More

  • Holiday Car Ads Deconstructed by Larry Dobrow

    I can't think of anything that would make my wife happier than if I went out and, without first consulting her and at least two of the major credit bureaus, dropped 35 grand on a car. But to hear my beloved TV tell it, that's the only proper way to convey appreciation to a loved one during the holiday season. What's a sensible sentimentalist to do? See if the ad-rabid automakers that pump millions of dollars into local buys are equally feisty on the web, that's what - and in doing so, determine just how nimble and expansive the campaigns ...More