Thursday, December 22, 2011
  • Frenemies With Benefits: comScore, Nielsen Deal Seen As Positive For Online Ad Market

    Wednesday's surprise patent litigation settlement between online audience measurement giants comScore and Nielsen is expected to accelerate innovation, creativity, improvements, and possibly even better standards for the Internet advertising marketplace. That was the initial takeaway from observers who were trying to figure out the ramifications of the settlement, which one influential Wall Street group said made the two previous arch rivals, "frenemies." ...Read the whole story

    Engage, Interact, Experience

    In today's multiscreen content environment, technology -- then "entry" and "discovery" -- become as important as the content itself, while the online and mobile Web disrupt conventional models of entertainment consumption and development. ...More

    • Holiday Car Ads Deconstructed

      I can't think of anything that would make my wife happier than if I went out and, without first consulting her and at least two of the major credit bureaus, dropped 35 grand on a car. ...More