Mobile Video Vendors Boost Their Ad Offerings for 2012 by Daisy Whitney

Mobile video is slated to become a bigger business in 2012, with a number of video ad technology firms upping their mobile offerings. Companies such as Jivox and Rhythm are aiming to capture more of the ad market in mobile video in the year ahead with new ad formats and technology. eMarketer has predicted that mobile ad spending in the United States would rise 65% this year to $1.23 billion, and then jump again to $1.8 billion in 2012. Some of that growth will come from video ads, with more players jumping into video marketing messages on mobile phones in ...Read the whole story

  • Phones Produce More Consumer Photos, Video by Steve Smith

    The smartphone is proving to be a more widespread and serial disruptor of markets than many expected. Add digital cameras and camcorders to the list of gadgets this multifunction device is challenging this season. According to retail analysts at NPD Group, more than a quarter (27%) of photos taken by U.S. consumers are with a phone, up substantially from 17% just a year ago. ...Read the whole story