VidBlog
What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and … Read the whole story
This year, Papa John's is giving its fans much better odds by making its offer to give a free, large, one-topping pizza and a … Read the whole story
Due to "maturity," online ad revenue growth will slow in 2012, according to a new forecast from MagnaGlobal. Still, the Interpublic unit forecasts double-digit … Read the whole story
Video search and discovery engine MeFeedia launches its Kids Videos app on both iPad and Kindle Fire tablet platforms this week. The free apps … Read the whole story
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If you take a good, hard look at the online video industry, it's pretty clear that the sector is maturing. The signs that online … Read the whole story
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Wow, that's a lot of cats doing funny stuff: YouTube visitors are watching an average of four billion videos per day, according to a … Read the whole story
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When I last checked in on Axe, it was reveling in the silly, self-aware provocation of its marketing and making the eyes of lab … Read the whole story
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It's crunch time for Super Bowl 2012 advertisers. Over the next few weeks they'll be meeting to tweak, massage, and optimize their non-trivial marketing … Read the whole story
