Consumers care more about what's in a brand video than how long it is. That's the conclusion of a new study from Invodo tracking consumer response to e-commerce and shopping … Read the whole story
the LMX Hispanic study, a yearly poll of 2000 U.S. Hispanic digital respondents by Ipsos MediaCT, found that digital Hispanics now spend 42% of … Read the whole story
Definition 6, which Monday evening was recognized as the "Viral Video Agency of the Year" during OMMA magazine's Agency of the Year Awards in … Read the whole story
When Viacom founder Sumner Redstone said "content is king," it was in the context that additional distribution outlets give rights holders new ways to … Read the whole story