Tuesday, February 7, 2012
  • Design, Connectivity Are Reasons Apple Reigns

    This week, "Marketing Daily" brings you exclusive coverage of the Brand Keys 2012 Customer Loyalty Engagement Index. Each day, expect a full report on key product/services categories from among the 83 surveyed for this year's study, including automotive, electronics, retail and technology. This second installment focuses on highlights from the consumer electronics and video entertainment categories. ...Read the whole story

  • Lexus Rolls Out Huge Campaign For GS

    Lexus has a new ad campaign for the 2013 Lexus GS that is borne on the wings of what Lexus says is among its largest-ever media buys. It carries a new message for Lexus -- one that focuses on technology and performance. ...Read the whole story

  • Branded Multichannel Ad Campaigns Emerge From Super Bowl Spots

    Football fans didn't tap into mobile devices to catch the New York Giants] win over the New Engine Patriots Sunday as many analysts expected, but the ad industry did hit a major milestone in multichannel marketing. Consumers searched for data and game stats on desktop and mobile search engines, and viewed ads on YouTube and other video channels. ...Read the whole story

  • Time Warner Invests In Conviva, Ups TV Everywhere Growth

    An arm of Time Warner has invested $15 million in Conviva, which provides the technological backbone for online video platforms such as TV Everywhere, from HBO to Turner. The company said the financing will be used for international growth and to hire more staff. ...Read the whole story

Around The Net

  • Redbox To Launch Streaming VideoFast Company

    Spelling trouble for Netflix, Amazon, and Hulu, Redbox is teaming up with Verizon to launch a streaming video service. “The announcement comes at an opportune time for Redbox, which has long been expected to introduce a streaming service to complement its DVD business,” Fast Company reports. Due out by the second half of 2012, the service should also better position Redbox parent Coinstar for the digital age. Writes Reuter: “The venture will mark Verizon's first foray into video streaming outside of its network operating region as the telephone company currently only offers Internet video services to customers using its FiOS television service.”  Also, ... ...Read the whole story

Charles Barkley and Lenny Clarke: Ideal Weight Watchers Spokesmen

I got into it with a crudit platter during the Super Bowl. It was sitting there, all smug and superior, among the empty beverage vessels and strip-mined chicken wings that, just hours before, had teemed with ...More