Mobile Video Ads Growing Fast; Will Mobile Video Trump Online Pre-Rolls? by Daisy Whitney

Not only are consumers increasingly connected to their mobile phones, they're also responding to the ads they see on handheld devices. A pair of recent studies confirms that advertising on mobile video isn't just growing quickly; it's growing effectively. ...Read the whole story

  • electronics Design, Connectivity Are Reasons Apple Reigns by Aaron Baar

    This week, "Marketing Daily" brings you exclusive coverage of the Brand Keys 2012 Customer Loyalty Engagement Index. Each day, expect a full report on key product/services categories from among the 83 surveyed for this year's study, including automotive, electronics, retail and technology. This second installment focuses on highlights from the consumer electronics and video entertainment categories. ...Read the whole story

  • automotive Lexus Rolls Out Huge Campaign For GS by Karl Greenberg

    Lexus has a new ad campaign for the 2013 Lexus GS that is borne on the wings of what Lexus says is among its largest-ever media buys. It carries a new message for Lexus -- one that focuses on technology and performance. ...Read the whole story

  • Branded Multichannel Ad Campaigns Emerge From Super Bowl Spots by Laurie Sullivan

    Football fans didn't tap into mobile devices to catch the New York Giants] win over the New Engine Patriots Sunday as many analysts expected, but the ad industry did hit a major milestone in multichannel marketing. Consumers searched for data and game stats on desktop and mobile search engines, and viewed ads on YouTube and other video channels. ...Read the whole story

  • Time Warner Invests In Conviva, Ups TV Everywhere Growth by David Goetzl

    An arm of Time Warner has invested $15 million in Conviva, which provides the technological backbone for online video platforms such as TV Everywhere, from HBO to Turner. The company said the financing will be used for international growth and to hire more staff. ...Read the whole story

Around The Net

Charles Barkley and Lenny Clarke: Ideal Weight Watchers Spokesmen by Larry Dobrow

I got into it with a crudit platter during the Super Bowl. It was sitting there, all smug and superior, among the empty beverage vessels and strip-mined chicken wings that, just hours before, had teemed with such promise. As I crammed another fistful of mini-weenies into my maw, the carrots and plum tomatoes got all up in my bid-ness: "Hey blimpie boy - why not try chewing with your mouth closed?" Never cowed by taunts from insentient foodstuffs, I shot back, "Oh yeah? You're stupid and dumb and nobody likes your dumb stupid niacin!" I looked up to find the ...More

  • Increasing Control: The Rise Of The Gated Community by Jay Miletsky

    For every media outlet, there can only be one lead story. And, for all of the growth that's happened in the online video industry over the last decade, there's little argument that in terms of overall buzz, advancements in social networking regularly edge us out. Twitter facilitated revolutions throughout the Middle East; online video showed us the gritty aftermath. Facebook transformed the way people interact with one another; YouTube proved that one small child getting his finger bitten by an even smaller child could bring precious seconds of entertainment to millions. I'll throw my name into the large pool of ...More

  • Redbox Inks Out-Of-The-Box Deal With Verizon by Thom Forbes

    I'm not saying that there are folks who regret canceling their Netflix subscriptions entirely because of its perceived arrogance in raising its prices as much as it did last year. I'm just saying that I've heard some grumblings out there -- call it terminator's remorse -- from people (very close to home) who've discovered that the alternatives aren't quite as good. Now one of consumerdom's favorite villains, The Phone Company in the guise of Verizon, is getting into the fray by teaming up with Coinstar subsidiary, Redbox, to offer another combined service. ...More

  • Mobile Had Its iPhone Moment -- What Is Online Video's Watershed Event? by Ashkan Karbasfrooshan

    Last week I was talking to fellow entrepreneur Sorosh Tavakoli from Videoplaza, who told me that we've yet to see the online video world's equivalent of mobile's iPhone moment. That got me thinking: If the iPhone was mobile's breakthrough, what will be online video's watershed event? And will that event be technology- or content-driven? ...More