Who said we don't like ads? In 2011, consumers chose to watch ads more than 2.75 billion times. We're not talking pre-rolls or overlays here, either. These are user-initiated smackeroos on the play button to watch a branded video, according to a Visible Measures report on social video. What's particularly eye-popping about social video is its growth. The 2.75 billion views in 2011 is up from 2 billion in 2010, and up from 830 million views in 2009. ...
Last year Arby's launched a new campaign as the "Good Mood Food" chain, to promote awareness that its comfort food was also wholesome and ... Read the whole story
Speaking at the 2012 ANA TV & Everything Video Forum in New York on Thursday, Adobe's Chris Robinson pointed out that viewers are becoming ... Read the whole story
In January 2011, Spanfeller Media Group proudly launched a pretty, new food site, The Daily Meal. Over a year later, SMG is finishing what ... Read the whole story
The Association of National Advertisers announced an industry transition from the "current analog commercial slate into a digital one," ending a 30-year-old industry practice ... Read the whole story
Traditional TV advertisers are looking to make online video a more integrated part of their overall media plans, and for good reason. A recent ... Read the whole story