Who said we don't like ads? In 2011, consumers chose to watch ads more than 2.75 billion times. We're not talking pre-rolls or overlays here, either. These are user-initiated smackeroos … Read the whole story
Last year Arby's launched a new campaign as the "Good Mood Food" chain, to promote awareness that its comfort food was also wholesome and … Read the whole story
Speaking at the 2012 ANA TV & Everything Video Forum in New York on Thursday, Adobe's Chris Robinson pointed out that viewers are becoming … Read the whole story
In January 2011, Spanfeller Media Group proudly launched a pretty, new food site, The Daily Meal. Over a year later, SMG is finishing what … Read the whole story
The Association of National Advertisers announced an industry transition from the "current analog commercial slate into a digital one," ending a 30-year-old industry practice … Read the whole story
Traditional TV advertisers are looking to make online video a more integrated part of their overall media plans, and for good reason. A recent … Read the whole story
There's a reason most "funny" videos promoting professional-services firms don't push into the triple-digits in YouTube views, much less go viral: they're all the … Read the whole story