Sunday, February 19, 2012
  • Arby's Rebounds With Engaging Multiscreen Ad Strategy

    Last year Arby's launched a new campaign as the "Good Mood Food" chain, to promote awareness that its comfort food was also wholesome and fresh. Its ads were a viral hit, prompting the company to develop a user-generated "casting call" contest for new ads. The cross-platform campaign, also featuring a social media component, drove the company's highest sales gain in a decade. ...Read the whole story

  • ANA Video: Engagement Means Story Sharing

    Speaking at the 2012 ANA TV & Everything Video Forum in New York on Thursday, Adobe's Chris Robinson pointed out that viewers are becoming participants in programming that is driving overlap in media platforms online and off. ...Read the whole story

  • SMG Serves Video With Daily Meal

    In January 2011, Spanfeller Media Group proudly launched a pretty, new food site, The Daily Meal. Over a year later, SMG is finishing what it started, and adding the platform's missing ingredient: video. The video platform debuted this week with over 300 originally produced segments, including discussions with celebrity chefs. ...Read the whole story

  • Ad Tracking Goes Digital, Could Save $1B

    The Association of National Advertisers announced an industry transition from the "current analog commercial slate into a digital one," ending a 30-year-old industry practice for tracking commercials within content. ...Read the whole story

  • Consumers Forgoing Pay-TV For Internet Services

    According to The NPD Group, video-on-demand revenues from pay-TV services hit $1.3 billion last year, with 15% of consumers age 13 or older having used the services at least once in the 12-month period between August 2010 and August 2011. ...Read the whole story

Re-Space, Not Replace

Traditional TV advertisers are looking to make online video a more integrated part of their overall media plans, and for good reason. A recent Nielsen/IAB study found that people who saw a video ad across all ...More