Wednesday, February 22, 2012
    • Comcast Debuts Xfinity

      Make room for yet another from Comcast's Xfinity digital videobrand. ...Read the whole story

    • idomoo Vaas Is Launched

      idomoo Ltd. has debuted idomoo VaaS, which combines video with relevant, individualized data. idomoo says its service delivers affordable engagement with customers via personalized video, citing higher conversion rates, higher average revenue per user and retention, and reduced call center costs. Idomoo is currently working with companies including Generali, Porto Seguro, Harel Insurance and European triple-play provider UPC. ...Read the whole story

    • Snapple Bows Diet Half 'n Half Lemonade Iced Tea

      Snapple is running a social media sweeps, as well as a new TV spot, to launch its Diet Half 'n Half Lemonade Iced Tea. ...Read the whole story

    Mitsubishi's "Ride the Storm" Rides the Line of Safety

    In anticipation of the imminent passing of my current jalopy, I recently test-drove a few cars. While I relished the consequence-free fiddling with seats and mirrors and the opportunity to register my disgust with heated seats ...More

    • Is A Horizontal Or Vertical Content Strategy More Valuable?

      Increasingly, tech firms and ad networks are pivoting and morphing into content creators. Specific Media has begun the metamorphosis; Hulu, Netflix, YouTube are in transit; SAY Media is there, to name a few examples. As they ...More