Thursday, February 23, 2012
  • Canoe Drops ITV Mission, Most Staff To Focus On VOD Ad Initiatives

    Canoe Ventures, the partnership of major cable companies created to make scaled addressable and interactive TV a reality, is redefining its mission and drastically scaling back its operation. The cable company venture is shutting down its New York office and laying off most of its staff based there -- and will move its base to Denver, where it currently has a technical center and a staff of about 30 engineers. ...Read the whole story

  • idomoo Vaas Is Launched

    idomoo Ltd. has debuted idomoo VaaS, which combines video with relevant, individualized data. idomoo says its service delivers affordable engagement with customers via personalized video, citing higher conversion rates, higher average revenue per user and retention, and reduced call center costs. Idomoo is currently working with companies including Generali, Porto Seguro, Harel Insurance and European triple-play provider UPC. ...Read the whole story

Around The Net

  • Report: Video Driving Mobile TrafficTechCrunch

    Mobile video now accounts for half of all mobile traffic, according to a new report from mobile analytics firm Bytemobile. “On some networks, that number is as high as 69% -- a testament to the rise of smartphones and tablets as the mobile devices of choice for consumers, and their growing interest in using these devices to do a lot more than just make phone calls,” TechCrunch reports. Bytemobile also found that Android is generating more mobile ad volume than iOS devices, and that Google now accounted for a whopping 75% of ad-generated data across all platforms. “As many have ... ...Read the whole story

The Revolution In 'Content Everywhere'

As the importance of new content-business-models increases, so, too do TV and digital distribution deals that push continued convergence across platforms. Original content deals across all platforms are the new norm, with You Tube for one, ...More

  • The ABCs Of DSPs

    To the uninitiated brand marketer, the term demand-side platform, or DSP, can be very intimidating. When one ventures into the nascent world of video DSPs, where the definition often changes from provider to provider, things get ...More