Upfront? We Don't Need No Stinking Digital Video Upfront by Daisy Whitney

Call me a skeptic. (I'm a reporter. We're supposed to be skeptics). But yeah, I'm skeptical of digital upfronts. This week has brought two digital video announcements tied to the upfront. First, video ad technology company Adap.tv rolled out a media buying platform called the Adap.tv Upfront Marketplace, designed to reduce time and improve efficiency of media buying across screens so agencies can negotiate upfront digital buys with one tool. Adap.tv has landed Horizon Media as a user. ...Read the whole story

  • Canoe Drops ITV Mission, Most Staff To Focus On VOD Ad Initiatives by Steve McClellan

    Canoe Ventures, the partnership of major cable companies created to make scaled addressable and interactive TV a reality, is redefining its mission and drastically scaling back its operation. The cable company venture is shutting down its New York office and laying off most of its staff based there -- and will move its base to Denver, where it currently has a technical center and a staff of about 30 engineers. ...Read the whole story

Around The Net

The Revolution In 'Content Everywhere' by Jeremiah McMillan

As the importance of new content-business-models increases, so, too do TV and digital distribution deals that push continued convergence across platforms. Original content deals across all platforms are the new norm, with You Tube for one, quietly changing the terms for some channel producers to encompass an "everywhere model," and with CBS exploring direct-to-Netflix content deals. ...More

  • The ABCs Of DSPs by Jason Burke

    To the uninitiated brand marketer, the term demand-side platform, or DSP, can be very intimidating. When one ventures into the nascent world of video DSPs, where the definition often changes from provider to provider, things get even more confusing. ...More