How to Build a Brand Channel on YouTube by Daisy Whitney

Brands should draw from various sources to feed their YouTube channels. That was the insight from brand, agency and YouTube executives at the OMMA Global conference held this week in San Francisco. "You don't have to create something every day or every week, but create something that brings value so people will come back and hit subscribe so the next time they are on YouTube they will come looking for you," said Eric Meyerson, Head of Video Advertiser Marketing at Google. He explained that some of the most successful brands have built audiences by drawing from content they produce on ...Read the whole story

perspective Video Advertisers Need Agreement On Tech Standards, Guidelines by Brad Herman

The lack of agreement between publishers and video players on technical guidelines is hindering the entrance of marketers and their agencies in the video marketplace. ...More

  • AT&T and Friskies Ads Evoke March Madness by Larry Dobrow

    I am proudly, fiercely pro-adorableness and -adorability. I am blessed with the courage of my convictions in this matter, just as I am in my moral and political stances vis--vis ice cream (in favor), playgrounds (ditto) and genocide (against). Was it John F. Kennedy or John C. Mellencamp who wrote, "You've got to stand for somethin', or you're gonna fall for anything"? That's soooo me. ...More