Don't Skip This Ad! Instead, Choose Your Favorite Brand by Daisy Whitney

If you were given the choice to skip an ad, you'd skip it, right? Most of us would. Even those of us in the ad business. That was the admission of many speakers on the panel I moderated at OMMA Global earlier this week on elective video ad formats. ...Read the whole story

  • End Of An Age: Netflix, Hulu, Amazon Will Beat Physical Video Viewing In 2012 by Steve Smith

    The video everywhere and anywhere phenomenon is finally going to push digital viewing past disc-based experiences this year. According to tracking for IHS Screen Digest, online movie watching will surpass 3.4 billion views this year -- about 1 billion units of viewing more than the 2.4 billion views (or transactions). This represents monstrous growth in digital viewing. ...Read the whole story

Uncovering A New 'Premium' With Sports Video by Rich Routman

March Madness is, and will continue to be, a major online advertising event, which is good news for digital marketers constantly searching for the hard-to-find "premium and exclusive video content." But online sports coverage doesn't begin and end in March, nor is it confined to the live streaming of high-profile sporting events. Why is it that authentic sports video, while constantly available online, is never at the crux of the "premium" content discussion for digital marketers? ...More

  • HSBC's "Serious Play" is Just That. Don't Overanalyze It. by Larry Dobrow

    Even though my tastes trend toward charred meats and Bruce Willis flicks, I don't know from rugby. As it has been explained to me, the sport involves tackling, biting, mud, toothlessness and collegial beer intake. If that's the case, I don't know how it hasn't long since captured my fancy, much less lapped medium-contact pursuits like hockey or Black Friday shopping here in the U. S. of effin' A. ...More

  • search Search Tools And Tips To Optimize Video I Should Have Used by Laurie Sullivan

    It takes informative and engaging content to get videos indexed in search engine results or to get people to share them. Producing entertaining videos that help solve problems increases the likelihood people will share with others. Here are a few tools marketers can use to get started. ...More