Tuesday, March 27, 2012
  • Lee Majors Not In New Mazda Campaign

    Mazda is launching what it is calling an "inside-out" ad campaign in support of the new 2013 Mazda CX-5 small crossover. The effort, which mines the central theme of that '70s show "The Six Million Dollar Man," starts on March 28. ...Read the whole story

  • Sierra Club Ad Campaign Takes On Coal

    The Sierra Club is launching an advertising campaign that talks about the dangers of coal. The effort uses humorous and (hopefully) viral videos that feature TV personalities and shows from the 1980s. ...Read the whole story

    Around The Net

    • ifood.tv Moves To Connected TVGigaom

      Instructional cooking video site ifood.tv is moving onto Boxee, Google and Yahoo connected TV platforms, following its recent launch over Roku. The five-year-old site "is making its content more coach-potato friendly by curating its video library and creating its own ‘channels’ of content – for instance channels devoted to wine or Mexican food," writes Kevin Fitchard. Moving onto the smaller screen as well, last week ifood.tv launched its first Android app. ...Read the whole story

    • Gant Focuses On Old School New York Times

      Preppy-clothing retailer Gant is launching new advertising to promote its ties to Yale. The Yale Co-op shirt collection was created in the 1960s and sold at the Gant campus store. Last year it was reissued in the United States and will now be available globally for the first time. ...Read the whole story

    Interactive Chairlift Video Entertains With Alternate Scenarios

    I can thank Apple for introducing me to the band Chairlift when their song, "Bruises," was used in an iPod Nano ad in 2008. That ad gave Chairlift exposure to a broader audience. Nowadays, Chairlift is ...More

    • Sorry, Internet -- Television Still Getting Last Laugh

      If your business model requires the largest marketers shifting the bulk of their marketing budgets online, you might need to go back to the drawing board. Some companies are premised on the fact that traditional media ...More

    • Best Practices In Mobile Video Advertising

      According to a recent report from AAAA Media Mind, mobile ads reach "one out of every three consumers." Therefore, the key for most industry insiders is not if mobile video advertising is the best strategy for ...More