• Lee Majors Not In New Mazda Campaign

    Mazda is launching what it is calling an "inside-out" ad campaign in support of the new 2013 Mazda CX-5 small crossover. The effort, which mines the central theme of that '70s show "The Six Million Dollar Man," starts on March 28. ...Read the whole story

  • Sierra Club Ad Campaign Takes On Coal

    The Sierra Club is launching an advertising campaign that talks about the dangers of coal. The effort uses humorous and (hopefully) viral videos that feature TV personalities and shows from the 1980s. ...Read the whole story

Interactive Chairlift Video Entertains With Alternate Scenarios

I can thank Apple for introducing me to the band Chairlift when their song, "Bruises," was used in an iPod Nano ad in 2008. That ad gave Chairlift exposure to a broader audience. Nowadays, Chairlift is making technological advances in a medium that's often waning in popularity: the music video. M ss ng p eces created an interactive music video for Chairlift's "Met Before" that uses technology by Interlude.fm to make a video where viewers choose their own path. ...More

  • Sorry, Internet -- Television Still Getting Last Laugh

    If your business model requires the largest marketers shifting the bulk of their marketing budgets online, you might need to go back to the drawing board. Some companies are premised on the fact that traditional media companies (and thus, possibly, the big marketers) won't embrace emerging platforms in quite the way forecasts suggest. ...More

  • Best Practices In Mobile Video Advertising

    According to a recent report from AAAA Media Mind, mobile ads reach "one out of every three consumers." Therefore, the key for most industry insiders is not if mobile video advertising is the best strategy for their clients, but rather how to effectively engage consumers in a way that translates into revenue and sales growth. ...More