Mad Men is back and better than ever, according to its latest ratings. But is the ad business still like that? It can't be, right? Or maybe it can. Maybe the ad business, like any business, has its share of crazy stories, wild sex, and bizarre pitch meetings. After all, sometimes we just have to do a little dirty work to land clients. ...Read the whole story
While TV advertising and programming executives are somewhat optimistic about revenue growth of the business, they are highly optimistic that advertisers and consumers will pay for new digital video products. ...Read the whole story
Media's End Game: Video For Every Screen
The undertow of disruptive innovation and rapid change in media is unprecedented. Video's measured penetration and effectiveness will be the key that unlocks a windfall of digital value. ...More
It was a proud moment for the online video industry when Brightcove (or should I say BCOV) made its public debut on the NASDAQ at $14.50 a share last month. The IPO and subsequent debut reinforced not only the value and growth potential of online video, but drew rapt attention from investors and venture capitalists. For me, and others who are as focused on defining the industry as growing their customer base, the spotlight on the category can't be bright enough. ...More
Stop hyping the "cloud" and start designing better ways for the multi-screening media maven to push content to the device, time and place best suited to consuming it. Let's get to the next stage already. ...More
As a person of medium-old age, I'm lost when it comes to finding new music. It used to be that I'd turn on the MTV and avail myself of the best of what our nation's keytarists and junior-goth hookmeisters had to offer. But since the channel shifted its focus to effecting societal change, I've had only two options: To wait for younger colleagues to send pity MP3s my way or to return to teenage mainstays once anew, all the while banging my walking stick rhythmically against the armoire. So I applaud eMusic, the deep-cut ying to iTunes' hits-of-the-minute yang, for ...More