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• New Video Ad Metric Doesn't Have You At Hello, Suggests You Complete Me by Gavin O'Malley

  Forget about click-through rates. When it comes to online video advertising, it's the "completes" that count, according to new research from Vindico. Advertisers should examine a range of variables when evaluating performance, such as whether their video ad ran as in-banner alongside content or "below the fold." ...Read the whole story

• restaurants Denny's Builds On Success Of Gen Y-Targeted Videos by Karlene Lukovitz

  Naturally, viewers of the Denny's videos are given tools to readily share them on Facebook and Twitter (as well as by email, if there are still any Millennials using that ancient communications medium). ...Read the whole story

• Poptent Launches Production Unit To Create Video Ads by Mark Walsh

  Video crowdsourced company Poptent is building on that model by launching its own video production unit that taps its most talented producers to create ads and Web marketing videos for clients in-house. ...Read the whole story

Anytime Is Prime Time: Digital Video Dayparting Comes Of Age by Daryl McNutt

Traditional TV dayparting -- the practice of determining the most effective time of day for ads to play -- is being redefined by digital video. Prime time is no longer just evening TV from 8 p.m. to 11 p.m. (Nielsen People Meter). Prime time varies across different media and is highly influenced by the habits of "millennials," the Webification of older consumers and the emergence of digital video platforms that target users anywhere, anytime. ...More

• Why This Is The Year Agencies Must 'Own' Video by Mark Trefgarne

  Roughly 179 million U.S. viewers watched more than 38 billion videos this past February, according to comScore, which should leave no surprise that video is an important part of every digital marketing plan. But as brands dedicate more budget to video, the pressure increases for agencies to show that money is spent efficiently while delivering maximum impact and a clear ROI. With the spotlight shining on video, it's obvious that agencies need to own online video if they are truly going to deliver for brands. ...More

• Subscription Model Turns Blades Into Market Share by Thom Forbes

  It's a subject not openly spoken about in friendly poker games, slow-pitch softball dugouts or at your friendly, neighborhood gazillion-beers-on-tap joint but I can tell you it's seething in the minds of men across the republic: "Heavens to Murgatroyd, how the heck did it get so expensive to shave?" ...More