Cord-Shaving Grows Among Middle-Age Adults; Now a Mainstream Phenom? by Daisy Whitney

Most of us agree that cord-cutting, for the time being, is an urban myth. Maybe not kidney-in-the-bathtub level of myth, but cord-cutting is just not happening to any great degree. If you disagree, check out the latest stats on multichannel video sub growth. But we might be shaving that ole' cable cord. And it's not only the young folks doing the slicing. Cord shaving is growing quickly among adults 35 to 44, according to a survey of about 1,000 consumers conducted by the management consulting firm Altman Vilandrie & Co. The study found that about 28% of middle age adults ...Read the whole story

Why This Is The Year Agencies Must 'Own' Video by Mark Trefgarne

Roughly 179 million U.S. viewers watched more than 38 billion videos this past February, according to comScore, which should leave no surprise that video is an important part of every digital marketing plan. But as brands dedicate more budget to video, the pressure increases for agencies to show that money is spent efficiently while delivering maximum impact and a clear ROI. With the spotlight shining on video, it's obvious that agencies need to own online video if they are truly going to deliver for brands. ...More

  • Subscription Model Turns Blades Into Market Share by Thom Forbes

    It's a subject not openly spoken about in friendly poker games, slow-pitch softball dugouts or at your friendly, neighborhood gazillion-beers-on-tap joint but I can tell you it's seething in the minds of men across the republic: "Heavens to Murgatroyd, how the heck did it get so expensive to shave?" ...More

  • Let's Get It On: "Safe Sex For Seniors" Launches PSA Campaign. by Larry Dobrow

    The scene: A condo community in Florida, early evening. Sated following a pre-gloaming meal, a visiting child sits on the worn couch watching TV, his young son in his lap and his snowbird parents flanking him on either side. As the buzziest show in Boca breaks for commercial, they exchange field notes ("wow, The Mentalist is really good at solving crimes! It's like he has superpowers of mentalism!"), three generations united in cultural consumption. ...More