Why This Is The Year Agencies Must 'Own' Video

Roughly 179 million U.S. viewers watched more than 38 billion videos this past February, according to comScore, which should leave no surprise that video is an important part of every digital marketing plan. But as brands dedicate more budget to video, the pressure increases for agencies to show that money is spent efficiently while delivering maximum impact and a clear ROI. With the spotlight shining on video, it's obvious that agencies need to own online video if they are truly going to deliver for brands. ...More

  • Subscription Model Turns Blades Into Market Share

    It's a subject not openly spoken about in friendly poker games, slow-pitch softball dugouts or at your friendly, neighborhood gazillion-beers-on-tap joint but I can tell you it's seething in the minds of men across the republic: "Heavens to Murgatroyd, how the heck did it get so expensive to shave?" ...More

  • Let's Get It On: "Safe Sex For Seniors" Launches PSA Campaign.

    The scene: A condo community in Florida, early evening. Sated following a pre-gloaming meal, a visiting child sits on the worn couch watching TV, his young son in his lap and his snowbird parents flanking him on either side. As the buzziest show in Boca breaks for commercial, they exchange field notes ("wow, The Mentalist is really good at solving crimes! It's like he has superpowers of mentalism!"), three generations united in cultural consumption. ...More