If you want to boost video views for your Web series, the conventional wisdom is you might want to find a celebrity. Easier said than done, but while watching this Cindy Crawford video from SheKnows.com in its "Mommalogues " dedicated video blog site, I started thinking maybe it's NOT too hard to find a celebrity. I'm not discounting the effort and money it takes to sign up a celebrity or well-known person for a Web series. But this video demonstrates that you don't have to ask a star to do that much. The video is less than one minute long, ...Read the whole story
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AOL Uses Nielsen Ratings, Peels Ad Dollars From TV
AOL said it would employ a fledgling Nielsen ratings stream to offer TV-style guarantees on audience delivery for its video ads. The deals will be based on GRPs with audience demographics, not simply clicks or impressions. They are leveraging original content to peel away ad dollars from the TV market. ...Read the whole story
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Hulu Changes Ad Commitments To Benefit Brands
Raising the bar for all online publishers, Hulu has committed to only bill brands and agencies for ads that viewers watch in their entirety. Jean-Paul Colaco, Hulu's senior vice president, advertising, sees the move as an extension of Hulu's intrinsic brand-friendly nature. ...Read the whole story
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Adobe Finds Midroll Ads Have More Consumer Appeal
Online long-form video and ad insertions have begun to mirror TV viewing with higher rates of success, according to a study released Tuesday. ...Read the whole story
Welcome to the VideoDaily Roundup, a new daily news column covering everything and anything in the world of online video that you need to know, brought to you by yours truly, all the way from Johannesburg, South Africa -- which is famous for, among other things, crime, slow Internet speeds, and pay-as-you-go mobile and online data plans. Indeed, not only do I have worse buffering problems than you do, but I must pay extra for it, too -- practically by the megabyte. ...More
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Will Mobile Rescue Online Video - Or Kill Advertising Altogether?
We've all seen "the slides": the ones where former Morgan Stanley analyst and current Kleiner Perkins venture capitalist Mary Meeker tells us that mobile is an oncoming train in the computer's rearview mirror. It's true. It's happening. It's a matter of time. ...More
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TV Hook-Ups Popular
According to new consumer research from Leichtman Research Group, 38% of all households have at least one television set connected to the Internet via a video game system, a Blu-ray player, an Apple TV or Roku set-top box, and/or the TV set itself, up from 30% last year, and 24% two years ago. ...More
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