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• telecom T-Mobile Punches Up Attitude In New Campaign by Aaron Baar

  In a new set of commercials set to begin airing this week, Carly is shown going through her closet, discarding magenta dress after magenta dress before landing upon a black leather motorcycle suit, with magenta trim. ...Read the whole story

• Hulu Upfront Pitches Strong Viewership, 'Battleground,' 'Day' Shows by Gavin O'Malley

  "Online video is exploding," said Jean-Paul Colaco, Hulu's head of advertising. It's a "tremendous time of transformation ... and Hulu is the catalyst for that growth." Complementing fresh content -- and enough star power to rival any network event -- Hulu revealed a slew of performance metrics at its upfront ...Read the whole story

• AOL Uses Nielsen Ratings, Peels Ad Dollars From TV by David Goetzl

  AOL said it would employ a fledgling Nielsen ratings stream to offer TV-style guarantees on audience delivery for its video ads. The deals will be based on GRPs with audience demographics, not simply clicks or impressions. They are leveraging original content to peel away ad dollars from the TV market. ...Read the whole story

• automotive Ford Web Series Focuses On Eco Education by Ross Fadner

  The series, which is directed by Gilly Barnes, will run on several platforms, notably AOL and its Huffington Post property, as well as SHFT.com, Ford's own media properties, and U.S. Virgin Airline's in-flight entertainment. ...Read the whole story

• Multitasking 'TV-Plus-Mobile' Video Test Campaign Shows Big Brand And Intent Lifts by Steve Smith

  In an unprecedented test of ad effectiveness involving TV and mobile multitasking, video spots for the film 'Contraband' showed substantial additive impact when seen on multiple screens. Search, social and intent to purchase metrics, along with brand lift, were strongly affected. ...Read the whole story

VideoDaily Roundup: Google Joins GRP Race, TV Everywhere Ramps Up Offerings by Ross Fadner

This Thursday edition of VideoDaily Roundup has a distinct television bent to it. First up, Google's GRP: the search giant's latest pitch to attract TV dollars online. Next we'll look at a startup that's making TV Everywhere cheaper for content owners, followed by the Starz network signing a TV Everywhere deal with DirecTV. After that, Akamai warns that video consumption may lead to a possible bandwidth crunch, and finally we ask: are brands ready to buy video inventory on exchanges? ...More

• Will Mobile Rescue Online Video - Or Kill Advertising Altogether? by Ashkan Karbasfrooshan

  We've all seen "the slides": the ones where former Morgan Stanley analyst and current Kleiner Perkins venture capitalist Mary Meeker tells us that mobile is an oncoming train in the computer's rearview mirror. It's true. It's happening. It's a matter of time. ...More

• Brita's Conservation Efforts in "Music Sustains" Leaves a Disingenuous Taste by Larry Dobrow

  I don't attend as many concerts as I once did, because I'm old and have come to believe that life is best lived on the couch. But after watching Palladia's dispatches from the summer circuit, it dawned on me that the festival experience remains more or less unchanged from the halcyon days of Zep and Frampton. Yesterday's kids had lighters and early-adopter cred in the headband/scarf department; today's kids have smart phones and hydration mandates. It's all good; no one generation has dibs on "our scene was the purest of them all, man." ...More