Half of Online Video Viewers Say There Are Too Many Ads by Daisy Whitney

You've seen the studies about the huge growth in online video ads, as well as the boost in ad loads in Web shows. But guess what? Consumers aren't quite as fond of the commercial messages as those of us in the business. When asked what frustrates them most about watching video over the web, about half of Internet users who consume broadband video said there are too many ads during the shows. ...Read the whole story

  • Yahoo Offers Slate of New Video Programs by Ross Fadner

    Web giant Yahoo took the lid off a new slate of video programming during its Digital Content NewFront presentation in New York on Wednesday. The unveiling of a new show featuring Katie Couric -- as well as an animated Sci-Fi series produced by Tom Hanks -- headlined the event, which was designed to be a content showcase for advertisers and press similar to a network television upfront. ...Read the whole story

  • VideoDaily Roundup: Digital Video Execs Urge Senate to Keep Web Open by Ross Fadner

    In today's VideoDaily Roundup, we keep tabs on the latest developments from the Senate Commerce Committee hearing on online video innovation. Akamai's longtime CEO, who led the company through a period of incredible growth, steps down. The New York Times' David Carr uses a few anecdotes to assess Netflix's slide, and finally: why life is so good at high-flying Ooyala. ...Read the whole story

VideoDaily Roundup: XBox Live Usage Outstrips Multiplayer Gaming in U.S. by Ross Fadner

We start today's VideoDaily Roundup with the startling news that streaming entertainment usage on Microsoft's Xbox Live service has now outstripped multiplayer gaming (which the service was originally designed for) in the U.S. Next, an Atlantic Wire columnist argues that TV Everywhere doesn't solve the basic problem of today's pay-TV service. Over at the Senate hearing on the future of TV, product placements take center stage, and finally: the video advertising battle is heating up in China as the country's major players consolidate. ...More

  • News Items Reveal A Changing T/V Landscape by John R. Osborn

    Two items reported in the news this month demonstrate how oft-overlooked media consumer preferences are beginning to shift the landscape and business model for ad-supported T/V (television/video). ...More

  • Break Out the Tissues When Watching P&G's Mother's Day Tribute by Larry Dobrow

    I just did some calculations. If I were to thank my mom for everything she's done for me - all the cooking and cleaning, all the nurturing and encouraging, all the alibi-providing and bond-posting - it would take 42 days, at the rate of 15 seconds per incident-specific allocation of gratitude. Were I to throw in some apologies for individual instances of inappropriate conduct, it would add another three months to the appreciation/atonement binge. I was a pain in the ass of a kid - think Burning Man reenactments in the playroom and unlicensed goldfish autopsies on the kitchen coun ...More

  • The Ad Market As It Is by Dave Morgan

    This is a special time in the ad industry. What happens in the second quarter's upfronts will go a long way toward determining industry economics for the rest of the year. What will have happened when this week and quarter play out? To answer that, I will borrow a Jack Welchism and try to look "at the market as it is, not just as we would like it to be. ...More