The Digitas NewFront Dog and Pony Review by Daisy Whitney

I'm still not convinced that digital video needs an upfront, but I will say this - if you're going to stage one, you better introduce some new shows. And that, at the very least, is what the big Web giants have done so far at the Digitas NewFront, a two-week Web video fete featuring presentations by Yahoo, AOL, Hulu, Microsoft, YouTube and others in front of agencies and brands in New York. ...Read the whole story

  • Undertone Goes On-The-Air, Uses TV To 'Pitch' Online Ad Buys by Joe Mandese

    Last year, more than 4.8 trillion display ads were served online, according to a new ad campaign breaking today by online ad network operator Undertone, adding: "How many do you remember?" To make sure you remember it, Undertone isn't using the medium it pitches to advertisers and agencies -- it's utilizing television. In an unusual media buy for a B-to-B marketer aimed at a relatively small industrial audience, Undertone has purchased two 30-second spots in tonight's season premiere episode of AMC's "The Pitch," a new reality series about agencies competing for an account pitch. ...Read the whole story

  • financial services Hiscox Focuses On Liability Insurance by Tanya Irwin

    Hiscox has launched a cross-platform campaign promoting its customized small business liability insurance offerings with the objective to raise awareness, motivate people to visit the site for a quote, and convert previous site visitors into customers. ...Read the whole story

VideoDaily Roundup: Hulu Considers TV Everywhere Model by Ross Fadner

There is lots of speculation in today's Video Daily Roundup, starting with a report that Hulu is considering moving to a TV Everywhere-type authentication model. Next, Apple is reportedly negotiating a content deal with the multi-studio venture EPIX. GroupM's Rino Scanzoni takes us through the problems with the much-heralded Digital Content NewFronts. CBS' David Poltrack tells us why online video viewers are worth more to advertisers than TV viewers. Finally: a Russian video company strikes content deals with major Hollywood studios. ...More