Consumer packaged goods marketers upped their spending in online video in the first quarter of 2012. CPG has been the top category in online video by most accounts including the latest analysis from online video ad technology firm Videology reporting that the CPG category rose to 37% of the total online video ad spend for the first quarter of 2012, up from 32% in the fourth quarter of 2011. Those figures come from ads Videology served. ...
During its Digital Content NewFront presentation last week, Google said it would spend $100 million helping original video content producers set up channels on ... Read the whole story
In the wake of Facebook's $1 billion deal for Instagram, the spotlight has fallen on a new crop of video-sharing apps moving up the ... Read the whole story
It's iced tea season, and Lipton has teamed up with country artist Lady Antebellum for a new marketing campaign that attempts to leverage the ... Read the whole story
Kimberly-Clark's Kotex Natural Balance brand is standing up for what's real. The feminine hygiene brand is tapping comedienne Heather McDonald to star in a ... Read the whole story
In the mid-2000s, Kevin Rose helped launch two companies, Digg and Revision3, with the former being the quintessential web 2.0 aggregator, and the latter ... Read the whole story
Add Sen. Al Franken (D-Minn.) to the growing list of people questioning Comcast. The senator sent a letter today to the Federal Communications Commission ... Read the whole story