Consumer packaged goods marketers upped their spending in online video in the first quarter of 2012. CPG has been the top category in online video by most accounts including the … Read the whole story
During its Digital Content NewFront presentation last week, Google said it would spend $100 million helping original video content producers set up channels on … Read the whole story
In the wake of Facebook's $1 billion deal for Instagram, the spotlight has fallen on a new crop of video-sharing apps moving up the … Read the whole story
It's iced tea season, and Lipton has teamed up with country artist Lady Antebellum for a new marketing campaign that attempts to leverage the … Read the whole story
Kimberly-Clark's Kotex Natural Balance brand is standing up for what's real. The feminine hygiene brand is tapping comedienne Heather McDonald to star in a … Read the whole story
In the mid-2000s, Kevin Rose helped launch two companies, Digg and Revision3, with the former being the quintessential web 2.0 aggregator, and the latter … Read the whole story
Add Sen. Al Franken (D-Minn.) to the growing list of people questioning Comcast. The senator sent a letter today to the Federal Communications Commission … Read the whole story
If I were called upon to update a fusty brand for these wackadoodle modern times of ours, I wouldn't know where to begin. Sears, … Read the whole story