Remember that adage about consumers opting for the best screen available to watch video? This theory supposes that viewers will first choose a big-screen TV, then a PC, then a tablet, then a mobile phone to watch video, if all are options. The theory may still hold true, but there is increasing evidence that size doesn't matter. ...
In what is likely the most significant change in the methods Nielsen uses to measure TV -- and potentially all forms of video content ... Read the whole story
Univision says it has made the largest single-agency upfront deal ever with Starcom USA and its multicultural media agency Tapestry. Univision says the deal ... Read the whole story
In a bid to attract more content deals with big media companies, YouTube is considering implementing a paywall around certain content, "The New York ... Read the whole story
Today, in "Things That Are Awesome And Make Me Want To Do Wheelies On My Dirt Bike While Rocking Out To Def Leppard," I ... Read the whole story