• Nielsen Unveiling Suite Of Next-Generation TV Meters: Designed To Enhance Compliance, Cross-Platform Measurement Too

    In what is likely the most significant change in the methods Nielsen uses to measure TV -- and potentially all forms of video content -- the ratings company this week quietly began informing clients of a major initiative to develop a suite of new audience meters and digital tracking codes that could begin replacing its current meters as soon as 2014. Dubbed "GTAM," which stands for Global Television Audience Metering, the initiative includes the development of four new audience metering technologies designed to deal with the all of the conceivable challenges involved in measuring the viewing behavior of contemporary consumer ...Read the whole story

  • Univision-Starcom Ink Early Upfront Deal, Shift Media Dollars

    Univision says it has made the largest single-agency upfront deal ever with Starcom USA and its multicultural media agency Tapestry. Univision says the deal will be the first to use a "video neutral approach," which considers all media platforms for the big Spanish-language network, two broadcast networks, three rated cable channels, local TV and radio stations, and Univision's online, mobile and social video destinations. ...Read the whole story

  • Report: YouTube Mulls Content Subscription Service

    In a bid to attract more content deals with big media companies, YouTube is considering implementing a paywall around certain content, "The New York Post" reported on Friday morning. Citing insiders close to the discussions, the paper reported that this does not mean YouTube will begin charging for content that is already available for free, but might add premium offerings that are not already on the video-sharing site. ...Read the whole story

Dmitri Potapoff Tests A Quadrotor In Call Of Duty: Black Ops II Teaser

Today, in "Things That Are Awesome And Make Me Want To Do Wheelies On My Dirt Bike While Rocking Out To Def Leppard," I present to you the latest marketing coup from the Activision folks, makers of Call of Duty and other wildly entertaining and socially reprehensible gamestuffs for impressionable teenagers. It's a teaser for the trailer to the upcoming Call Of Duty: Black Ops II, and it's as bizarre and darkly funny as anything of its ilk. It's awesome, too. Have I mentioned that it's awesome? ...More

  • No Wonder We're Stressed: Everyone in Hollywood Has the Same Job!

    What better time, than while we're checking network scorecards in this year's upfront season, to scan through our Archive of American Television collection to see what makes great content tick? There are thousands of "formulas" for producing bombs (most concerning networks meddling with a creator's vision or bad casting) and there will never be a bonafide formula for producing, selling, and buying a hit. If there were, there'd be an app for that. In the meantime, here are some life lessons that buyers and sellers can all take to heart: ...More