IPad a Video Gold Mine, but Marketers Trail in Monetizing Tablet Views by Daisy Whitney

Tablet owners use the devices at home three-quarters of the time, according to a study conducted by Viacom. In the home, 96% of consumers use them in the living room; 94% in the bedroom, 75% in the home office, 70% on the porch and 68% in the kitchen. With these usage statistics, perhaps marketers should look more closely at their video strategies for tablets? ...Read the whole story

What I Talk About After Watching Siemens' Online Videos by Larry Dobrow

I had an elaborate, "funny" introduction written about the handful of Siemens videos that we'll be discussing in today's exercise. In it, I spun a whimsical tale about how I happened upon the clips after clicking on a typo-laden banner ad that lined the right side of the Doonesbury home page. You may well have LOLOMG'd! at the part where I likened the failure to hyphenate "100-year-old factory" to leaving the scene of a hit-and-run accident that mortally injured a small child and his puppy. There is no humor like grammar humor. But frankly, after rewatching the videos, I'm too ...More

  • Why You Should Invite The Digital Guys To Your Upfront by Eric Korsh

    Many of the conversations about the digital content newfronts and the television upfronts have been framed as a zero-sum game: You're either focused on TV or you're focused on digital. Too little dialogue acknowledges the symbiotic relationship between the two. Even for TV's own digital properties, the upfront deals focus first on locking in broadcast assets, with digital assets designated to "player to be named later" status, often handled without thoughtful input from experts in that field. Brands wind up buying ad space on TV without locking in the valuable, complementary assets at the time, thus diminishing the future negotiating ...More