What do you do when The Onion spoofs your brand? Go with it. That's what Tide did this weekend in response to a fake Onion editorial about a fictional Tide … Read the whole story
Sure enough, Microsoft served up a first look at hot new Xbox 360 titles like "Halo 4" and "Gears of War: Judgment" when it … Read the whole story
In an important test of a new interactive storytelling experience, MTV this week launched a new series called "Teen Wolf." While the second season … Read the whole story
Because this is the first true performance vehicle under the Scion lineup, the campaign,via AOR San Francisco-based Attik takes digital, TV, print and out … Read the whole story
As consumer video-sharing continues to flourish, it was only a matter of time before supporting services hit the cloud. Trying to take a leadership … Read the whole story
Ad impressions from tablets and other connected devices increased to 20% in the first quarter, up from 15% a year ago. Ads that include … Read the whole story
LiveRail, a real-time online video ad platform provider, announced the hiring of former Googler Brian Kane, who joins the company as chief operating officer, … Read the whole story