Netflix Surpasses Apple In Online Movies by Daisy Whitney

The online movie business in the United States more than doubled in 2011, hitting $992 million in revenue -- and should double again this year, according to a report from IHS iSuppli. The business is being driven by money from transaction rental and subscription video-on-demand, which loosely translates into iTunes and Netflix, respectively. ...Read the whole story

  • DoubleClick Reaches For Total Online Advertising Funnel by Laurie Sullivan

    Google has stepped up efforts to re-engineer systems that plan, buy, sell and deliver online ads. The feature provides insights into the search queries, or terms, that are driving visits for a company's ads and the revenue it derives from these queries. ...Read the whole story

  • thePlatform Targets Middle Market With Video Management, Distribution Offering by Ross Fadner

    The so-called "middle market" of online video publishing is expanding, particularly as brands and agencies develop more branded video content. Looking to cash in on this phenomenon is thePlatform, a Comcast-owned online video platform that helps cable companies, media companies, brands and anyone else with video content that needs to be published to the Web, monetized, and then distributed across a variety of platforms and devices. ...Read the whole story

  • electronics Lenovo Looks To Light Up Nights by Aaron Baar

    One ultra-light, ultra-thin, but very powerful laptop, passed among many users, is the hero that brings about eye-opening change in a new campaign from Lenovo, showcasing the company's new "Ultrabook" computers. ...Read the whole story

  • financial services Schwab Aims Video Series At Younger Demo by Tanya Irwin

    Charles Schwab has launched an online video series that features Chuck himself providing advice to six real people who have made some questionable spending decisions. The effort is geared for investors ages 25 and older who are in the life stage of accumulating their assets, Charles Schwab Chief Marketing Officer Laurine Garrity tells "Marketing Daily." ...Read the whole story

  • Univision Launches UVideos On Xbox Live Gold by Erik Sass

    Univision is launching a new digital video network on Microsoft's Xbox 360 Live, UVideos, which will be available to Xbox 360 Live Gold subscribers. Offered in Spanish and English, it will go live in the fourth quarter and provide on-demand access to entertainment, sports, movies and music. ...Read the whole story

'Below The Fold' Ad Placement: Real Threat Or Not? by Oded Napchi

Every now and then we hear about a new fraud threat. For a company that deals with these threats as part of its product offering, it's our bread and butter; the more threats, the more business for us. However, the discussion about "below the fold" ad placement has been stretched too far. Why? ...More

  • A Tale Of Two Cities -- And A Maverick by Neil Perry

    First, there was New York City and the OMMA Video event in mid-May. In the Big Apple, a thoughtful and intelligent group of panelists debated whether or not online, Web-based video can really steal dollars from TV. Then, there was Dallas and the Videonomics event held at Cowboys Stadium in late May, where I was given the task of interviewing Mark Cuban ...More

  • "Hot Pockets Limited Edition Infomercial" is Overstuffed, Over the Top and Likable by Larry Dobrow

    One unexpected boon of the YouTube era is how it has given rise to a promising new genre of creative expression, one that I like to call M.W.S. (marketing while stoned). Now that the Internet has freed marketers from the burdens of shoehorning their work into 30-second slots and keeping it sufficiently pure of heart to air during shows starring Charlie Sheen, they're free to do whatever the hell they want. They can slyly allude to Pulp Fiction, riff on the menace of de-elasticized athletic socks or populate their spots with anthropomorphic appliances. If in the process a brand is ...More