Tablets The Great Hope For TV Everywhere? by Daisy Whitney

TV Everywhere has not entirely taken off as planned. Sure, there are a few cable operator trials and a handful of programmer-led efforts such as HBO Go, which just added the Kindle Fire to its roster of TV Everywhere devices last week. These efforts, although valiant, have not led to widespread TV Everywhere adoption. ...Read the whole story

  • Why Netflix's CDN Is Good For Consumers by Ross Fadner

    Netflix's formal announcement last week that it is creating a content delivery network signals a massive change in the way video and other bandwidth-hogging content is delivered to consumers, and it's mostly a change for the better, analysts say. ...Read the whole story

  • Tablet Usage Explodes, Changes Digital Habits by Gavin O'Malley

    Giving brands a big screen on which to reach mobile consumers, tablets have officially reached a critical mass in the United States. As comScore reports, one in every four smartphone owners -- i.e., connected, higher-income consumers -- reported using tablets during the three-month average period ending April 2012. ...Read the whole story

  • Pac-12 Sports Favors TV Everywhere Approach by David Goetzl

    The Pac-12 networks will have a TV Everywhere-style offering starting when the venture kicks off this August. Through authentication technology, subscribers will be able to access the content, including live games, on devices from iPads to connected TVs. ...Read the whole story

  • food Miracle Whip Taps Celebs For Mock-PSA Video Push by Karlene Lukovitz

    The tongue-in-cheek video campaign from Mcgarrybowen, Chicago, dubbed "Keep an Open Mouth," satirizes the tried-and-true public service announcement approach of celebrities delivering personal appeals for a cause. ...Read the whole story

Social TV Firms Come Up With Different Hits by David Goetzl

Analytics firms working in the social TV space continue to market their methods, each with a secret sauce. That proprietary mix can vary in terms of sources mined; breadth of terms picked up; length of time used in searching; and other factors. The results between research conducted by the likes of Bluefin Labs, General Sentiment and Trendrr can vary dramatically. Perhaps the only commonality among their methods is each not surprisingly relies on Twitter and Facebook. ...More