Southern Comfort's Latest Online Video Effort by Daisy Whitney

Southern Comfort has never been a brand to shy away from online video. It has been a regular sponsor of original video programming from Web pioneers like MyDamnChannel for several years. Now, the spirits maker is generating some attention for its latest campaign "Lingo Cops" that has been written up in 'The New York Times' and that I first learned about via ReelSEO. ...Read the whole story

  • Connected TV Users On Rise by Wayne Friedman

    So far this year, 21% of TV consumers have connected to the Internet through the traditional TV boxes. Connected TV users primarily use their systems for Web browsing, viewing videos through subscription services, such as Netflix, online gaming and visiting Facebook. ...Read the whole story

  • Report: Metacafe To Be Sold To The Collective by Ross Fadner

    Video site Metacafe, which was once viewed as a realistic YouTube competitor, will soon be sold to Hollywood management agency The Collective, according to an industry report. ...Read the whole story

  • Skype Debuts 'Conversation Ads' For Windows Users by Mark Walsh

    Expanding efforts to monetize its video-calling service, Skype rolled out a new display ad format Wednesday intended to spark "meaningful conversations" about brands among users. The placement of the unit is designed to get people talking about the service or product advertised as part of their online chat. ...Read the whole story

  • automotive Kia Back At Vans Warped Tour by Karl Greenberg

    Kia will bring Soul and the newly redesigned Rio -- Kia's smallest car -- to the 40 cities where the tour stops. This time around, Kia will also be official sponsor of the tour's two main stages, which will be called the Kia Soul Stage and Kia Rio Stage. ...Read the whole story

  • automotive Nissan Spreads Its Wings At Le Mans by Karl Greenberg

    Ah, the 24 Hours of Le Mans. If you can't actually go, you can at least keep tabs on what Nissan is doing there this weekend during the 80th running of the world's premiere (or at least best-known) road race. ...Read the whole story

  • Schick Bows Branded Entertainment Series by Ross Fadner

    Schick on Wednesday launched a new branded entertainment series on Yahoo's video portal, Yahoo Screen, in addition to running episodes on television on Fox Sports' Fuel TV channel. The series, called "Clean Break," will run with 21 original webisodes on Yahoo Screen while airing on Fuel TV with five 30-minute and one one-hour weekly episodes. ...Read the whole story

  • 'Uncle Drew,' Pepsi's YouTube Sensation, Becomes TV Spot by Ross Fadner

    'Uncle Drew,' a video produced by Davie Brown Entertainment for Pepsi Max, became a sensation when it debuted on YouTube in May. Now, the brand has turned the 5-minute video into a 30-second TV spot. ...Read the whole story

Watchdogs Cheer DOJ Probe Of Comcast Data Caps by Wendy Davis

Comcast recently said it would allow Xfinity subscribers to stream shows to their Xboxes without counting that data toward the 250 GB monthly cap. Understandably, that news didn't sit well with Netflix, which argued that Comcast shouldn't give consumers a reason to watch its online video instead of offerings by competitors. Comcast subsequently said it was going to increase monthly data caps to 300GB while also testing a new pay-per-byte billing system that would allow users to purchase additional data. Comcast also said it would temporarily suspend data caps until it's ready to roll out new billing models. But that ...More

  • Seven More Digital Marketing Tips For Video Game Executives by David Murdico

    About a year ago, I wrote 10 Video and Social Media Marketing Tips for Video Game Executives. Video games present unique marketing challenges and opportunities, so with E3 wrapping up last week, here are seven more digital marketing tips I'd like to add. ...More