While the total audience for online video has remained steady over the last year, engagement in online video has grown significantly in that time. However, the number of ads relative … Read the whole story
Microsoft Corp. is launching a new line of interactive TV ads that will be shown on Internet-connected Xbox 360 consoles starting this fall. According … Read the whole story
According to the Q1 Global Video Index Report from Ooyala, Long-form content, videos longer than 10 minutes, accounted for half the total time people … Read the whole story
YouTube may soon begin charging a subscription fee for some of its video content -- a move that Google's Salar Kamangar, senior vice president, … Read the whole story
Last week, in a now-(in)famous column -- "Don't Mean To Be Alarmist, But The TV Business May Be Starting To Collapse" -- Business Insider's … Read the whole story
What's the real threat to broadcasters from over-the-top services like Aereo? Very little, according to a report from Barclays Capital. Dropping cable still means … Read the whole story
The most successful brands in content marketing are the ones who use their expertise to help consumers in their daily lives -- feeding their … Read the whole story
Moving further into the TV authenticated world, Disney/ABC Television announced new elements of its wide-ranging programming deal with Comcast: the launch of new mobile … Read the whole story
I first watched "Let's Go 2012," the first volley in the second wave of Shell's ongoing we-are-environmentally-responsible-no-really-we-totally-are-ask-anyone brand campaign, with the sound off. This … Read the whole story
Hidden Valley is in a bottle battle royal against ketchup in a new campaign on digital channel BuzzFeed. The effort touts a new formulation … Read the whole story
Mike Owen, who once ran the 40-person New York office selling Apple's iAds, lands as CRO for mobile video ad company AdColony. Now he … Read the whole story