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• Breaking NUz: Microsoft Unveils New Interactive Vid Ad Format -- NUads by Ross Fadner

  Microsoft Corp. is launching a new line of interactive TV ads that will be shown on Internet-connected Xbox 360 consoles starting this fall. According to the "Los Angeles Times," Toyota, Unilever and Samsung Mobile have signed on as launch advertisers for the new ad format, called NUads. ...Read the whole story

• Google: Subscriptions Would Benefit YouTube, Cable Nets by Ross Fadner

  YouTube may soon begin charging a subscription fee for some of its video content -- a move that Google's Salar Kamangar, senior vice president, YouTube and Video, says could pave the way for cable TV programmers to move ouside of the traditional "bundles" that cable network providers package them in. ...Read the whole story

• Financial Analysts Find OTT No Threat To Broadcasters by Wayne Friedman

  What's the real threat to broadcasters from over-the-top services like Aereo? Very little, according to a report from Barclays Capital. Dropping cable still means paying for broadband and added services. The savings, it claims, is negligible. ...Read the whole story

• Comcast Launches Apps Of Disney TV Shows by Wayne Friedman

  Moving further into the TV authenticated world, Disney/ABC Television announced new elements of its wide-ranging programming deal with Comcast: the launch of new mobile apps of its TV kids' networks. ...Read the whole story

• food Hidden Valley Ranch In Ketchup Beat-Down by Karl Greenberg

  Hidden Valley is in a bottle battle royal against ketchup in a new campaign on digital channel BuzzFeed. The effort touts a new formulation and packaging, Hidden Valley for Everything, designed for use as a condiment rather than strictly as a salad dressing. ...Read the whole story

• Learning From iAd: Ex-Apple Exec Follows Video Growth To AdColony Gig by Steve Smith

  Mike Owen, who once ran the 40-person New York office selling Apple's iAds, lands as CRO for mobile video ad company AdColony. Now he gets to sell a very different kind of ad unit using the lessons he learned at Apple. ...Read the whole story

Online Video's Everywhere by Jack Loechner

According to the Q1 Global Video Index Report from Ooyala, Long-form content, videos longer than 10 minutes, accounted for half the total time people spent watching online video in Q1, and the growth trend is expected to continue. ...More

• No, Henry, TV is Not Going The Way of Newspapers by Dave Morgan

  Last week, in a now-(in)famous column -- "Don't Mean To Be Alarmist, But The TV Business May Be Starting To Collapse" -- Business Insider's Henry Blodget suggested the television industry looks very much like the newspaper industry did in the moments before their businesses started to collapse. Henry's column sparked scores of response pieces in the trade press, blogs and on Twitter. While I think the world of Henry Blodget (and, full disclosure, am an investor in Business Insider), I don't think that what the television industry is facing today looks anything at all like what newspapers started to confront ...More

• Baby Steps Toward A Content Strategy by Eric Korsh

  The most successful brands in content marketing are the ones who use their expertise to help consumers in their daily lives -- feeding their interests and solving their problems. In today's always-on world, that means sharing the right content at the right moment. But that's easier said than done. Building a good content strategy can be time-consuming, expensive, and intense - and people can wind up getting caught in what I call "analysis paralysis." That said, there are some simple steps that your brand can take. Here are some tactical pointers that allow for a quicker, less expensive process to ...More

• Note to Oil Company Campaigns: Stop Being Polite And Start Being Real. by Larry Dobrow

  I first watched "Let's Go 2012," the first volley in the second wave of Shell's ongoing we-are-environmentally-responsible-no-really-we-totally-are-ask-anyone brand campaign, with the sound off. This made for a fun guessing exercise: Which head-up-its-ass global superconglomerate had sprung for this parade of generic images intended to emphasize, like, the commonality of human experience? ...More