• Big TV Manufacturers Debut Platform-Independent Alliance

    Big TV companies LG Electronics and TP Vision (which manufactures Philips-branded TV sets in many territories) have started the Smart TV Alliance, intent on creating a "non-proprietary ecosystem for application developers to create attractive, platform-independent services." ...Read the whole story

  • Baby Boomers Are Big Video Consumers

    A new wave of digital TV users has arrived: video consumers 50+. A study from the Cable & Telecommunications Association for Marketing and research concern Chadwick Martin Bailey found that nearly 40% of the 50+ crowd have viewed a premium TV show or movie in the past week. ...Read the whole story

  • NBCU, ThePlatform To Bring Oxygen, USA, Syfy Content Online

    Media giant NBC Universal on Tuesday selected thePlatform's cloud-based mpx system to be the online video management and distribution hub for its USA, Syfy and Oxygen cable networks -- a move that enables the cable networks to distribute their TV content across Web connected devices, potentially opening the door to new "TV Everywhere" services. ...Read the whole story

  • Viewers Appreciate Netflix Price, Flexibility

    New research may indicate that Netflix's appeal vis--vis HBO, Showtime and pay-per-view films may be less than expected, given the relatively low cost. Parks Associates found that 17% of those watching HBO and other premium networks consider going with Netflix instead. ...Read the whole story

Tablets Gain Mobile Video Viewers

According to a new comScore release on insights into the U.S. tablet market, tablets have reached a critical mass in the U.S. with 1 in every 4 smartphone owners using tablets during the three-month period ending April 2012, and nearly three times more likely to watch video on their device compared to smartphone users, with 1 in every 10 tablet users viewing video content almost daily on their device. ...More

  • New Xbox Ads Functional And Fun

    Quite simply, Microsoft is set to launch one of the greatest innovations in TV advertising since Texaco put its name on a variety show with Milton Berle in 1948. No exaggeration. The NUads are not just groundbreaking in what they offer marketers, but viewers are likely to find them - get this - plain fun. ...More

  • Badoo Launches New York-Only Campaign For Global Social Media Tool

    When I started seeing ads for Badoo plastered all over New York City subway stations and bus shelters, my first question concerned its ever-so-whimsically-nonsensical name. Sure, "Badoo" rolls off the tongue easily enough and is fraught with Joycean allusion. But why not Urkywiggle? Why not Sassafrig or Ookedymook or Frmmppp? I demand that the linguists and semanticians charged with naming this web site/app dealie detail the thinking that drove their decision. ...More

  • Quick TV Calculation: I've Seen About 11,000 TV Episodes -- Almost For Free

    Few feel guilty about downloading songs and passing them around to friends, despite the musicians outcry. But what if they announced they were sharing TV show for free? Would freely announce we were ripping off Hollywood writers and actors? ...More