Here's how you make a good branded video: find a dog theme. Or cats, because cats and dogs are cool. But dogs in sunglasses are particularly cool. Dogs wearing sunglasses while shot in slo-mo are the coolest. Look, it's not rocket science. People just like pets. So rather than put its models in shades, Diesel placed its eyewear on pooches in its newest campaign. ...
Big TV companies LG Electronics and TP Vision (which manufactures Philips-branded TV sets in many territories) have started the Smart TV Alliance, intent on ... Read the whole story
According to a new comScore release on insights into the U.S. tablet market, tablets have reached a critical mass in the U.S. with 1 ... Read the whole story
A new wave of digital TV users has arrived: video consumers 50+. A study from the Cable & Telecommunications Association for Marketing and research ... Read the whole story
Quite simply, Microsoft is set to launch one of the greatest innovations in TV advertising since Texaco put its name on a variety show ... Read the whole story
Media giant NBC Universal on Tuesday selected thePlatform's cloud-based mpx system to be the online video management and distribution hub for its USA, Syfy ... Read the whole story
When I started seeing ads for Badoo plastered all over New York City subway stations and bus shelters, my first question concerned its ever-so-whimsically-nonsensical ... Read the whole story
New research may indicate that Netflix's appeal vis--vis HBO, Showtime and pay-per-view films may be less than expected, given the relatively low cost. Parks ... Read the whole story