One of the newest business case uses of video is for recruiting and job interviewing. With tech startups like Ovia and enRecruit offering technological platforms for companies to implement video pre-screening of applicants, on-camera skills are going to be even more vital for -- well -- anyone. And not being good on camera won't cut it as an excuse. You don't need to be model gorgeous or talk like a news anchor, but there are a few things anyone can do better on video to improve the quality. Here they are. ...
Several high-profile brands including Virgin Media, BT and O2 have inadvertently bought advertising placed in front of neo-Nazi content on Google's video-sharing site YouTube. Read the whole story
Watching paid video content on mobile devices is climbing --- but gaming consoles remain the overall leader when looking at all new digital devices. Read the whole story
Adap.tv is expected to debut a new tool on Thursday designed to give buyers greater visibility into campaign results -- before running a single ... Read the whole story
Jim Vurpillat tells "Marketing Daily" that deliberately targeting younger consumers doesn't work because it does nothing to change perception. "Rather than just going after ... Read the whole story
For those enterprises still receiving substantial cash from the traditional television business model there is no need to question the issue of bundling - ... Read the whole story