Online Video CPG Campaign Boosts TV Buy By 10% by Daisy Whitney

Consumer packaged goods are the biggest advertisers in online video, regularly accounting for about one-quarter to one-third of online video ad spend. But does the money actually work? Are consumers going to stores and buying more toothpaste, soap, cereal and so on? ...Read the whole story

  • Video Ads Score With Large Player Environments by Gavin O'Malley

    The majority of video ads are being delivered within large player environments. Nearly 88% of all ads streamed in the first quarter were fully visible to viewers --- much stronger than statistics have indicated for display ads, VideoHub reports. ...Read the whole story

  • Awesomeness TV Courts ADD Generation by Ross Fadner

    Awesomeness TV, the YouTube channel for teens and tweens that launched last week, aims to cash in on what founder Brian Robbins describes as the short-attention-span generation. ...Read the whole story

  • electronics Tablet, Mobile Video Viewing Growing by Aaron Baar

    "It started out as a novelty, but actually watching paid content on a mobile device was a new idea," Frank Perazzini, director of telecommunications at J.D. Power, tells "Marketing Daily." "But the iPad and Kindle Fire have changed the game in this area." ...Read the whole story

  • Agency Execs Ready For Facebook Ad Network by Mark Walsh

    The extension of Facebook ads to Zynga signals the company's continuing effort to monetize its user base of nearly 1 billion worldwide, says Pivotal Research. The news comes on the heels of Facebook announcing plans to launch a real-time-bid ad exchange allowing marketers to retarget ads to people on Facebook, based on their Web browsing history. ...Read the whole story

  • Judge Sides Against Netflix In Closed-Captioning Case by Wendy Davis

    A federal judge has refused to dismiss a lawsuit alleging that Netflix violates the Americans with Disabilities Act by failing to provide closed captioning on Web video streams. ...Read the whole story

  • Longtime Netflix Bear Raises Company Outlook by Ross Fadner

    Longtime Netflix bear, analyst Tony Wible of Janney Capital, on Monday lifted his rating on the streaming content provider's shares from Sell to Neutral, citing a recent sell-off and Street estimate cuts as the catalyst for changing the company's rating. ...Read the whole story

  • restaurants Zatarain's, Popeyes In Co-Branded Promotion by Karlene Lukovitz

    From June 25 to July 29, the more than 1,600 Popeyes locations in the U.S. are offering a Popeyes Zatarain's Butterfly Shrimp meal featuring eight shrimp, Cajun fries, a biscuit and the chain's Lemon Garlic Dipping sauce ($4.99). ...Read the whole story

Not That Special: The Hollywood Version by Karen Herman

A few weeks ago, Wellesley High teacher David McCullough gave a much-discussed commencement speech that went viral. McCullough didn't say anything earth-shattering, but did remind the newly minted, Mass.-based Class of 2012 that in our culture, kids begin to believe in their coddling-manufactured greatness, that they can't lose at anything, and are meant to be stars. All of them. So, in that vein, here's a little missive for the incoming class of video content providers: ...More