Tuesday, June 26, 2012
  • Video Ads Score With Large Player Environments

    The majority of video ads are being delivered within large player environments. Nearly 88% of all ads streamed in the first quarter were fully visible to viewers --- much stronger than statistics have indicated for display ads, VideoHub reports. ...Read the whole story

  • Awesomeness TV Courts ADD Generation

    Awesomeness TV, the YouTube channel for teens and tweens that launched last week, aims to cash in on what founder Brian Robbins describes as the short-attention-span generation. ...Read the whole story

  • Tablet, Mobile Video Viewing Growing

    "It started out as a novelty, but actually watching paid content on a mobile device was a new idea," Frank Perazzini, director of telecommunications at J.D. Power, tells "Marketing Daily." "But the iPad and Kindle Fire have changed the game in this area." ...Read the whole story

  • Agency Execs Ready For Facebook Ad Network

    The extension of Facebook ads to Zynga signals the company's continuing effort to monetize its user base of nearly 1 billion worldwide, says Pivotal Research. The news comes on the heels of Facebook announcing plans to launch a real-time-bid ad exchange allowing marketers to retarget ads to people on Facebook, based on their Web browsing history. ...Read the whole story

  • Judge Sides Against Netflix In Closed-Captioning Case

    A federal judge has refused to dismiss a lawsuit alleging that Netflix violates the Americans with Disabilities Act by failing to provide closed captioning on Web video streams. ...Read the whole story

  • Longtime Netflix Bear Raises Company Outlook

    Longtime Netflix bear, analyst Tony Wible of Janney Capital, on Monday lifted his rating on the streaming content provider's shares from Sell to Neutral, citing a recent sell-off and Street estimate cuts as the catalyst for changing the company's rating. ...Read the whole story

  • Zatarain's, Popeyes In Co-Branded Promotion

    From June 25 to July 29, the more than 1,600 Popeyes locations in the U.S. are offering a Popeyes Zatarain's Butterfly Shrimp meal featuring eight shrimp, Cajun fries, a biscuit and the chain's Lemon Garlic Dipping sauce ($4.99). ...Read the whole story

  • Blip Appoints Digital Media Vets To Its Board And Management Team

    Blip, a video hub and distribution platform for Web series, on Tuesday announced the addition of veteran digital media execs to its management team and Board of Directors. Mahalo President and board member Jason Rapp is joining Blip's Board of Directors, while Doug Ferguson, former GM of "Adweek," joins as Head of Product and Creative. ...Read the whole story

Not That Special: The Hollywood Version

A few weeks ago, Wellesley High teacher David McCullough gave a much-discussed commencement speech that went viral. McCullough didn't say anything earth-shattering, but did remind the newly minted, Mass.-based Class of 2012 that in our culture, ...More