Consumer packaged goods are the biggest advertisers in online video, regularly accounting for about one-quarter to one-third of online video ad spend. But does the money actually work? Are consumers going to stores and buying more toothpaste, soap, cereal and so on? ...
The majority of video ads are being delivered within large player environments. Nearly 88% of all ads streamed in the first quarter were fully ... Read the whole story
A few weeks ago, Wellesley High teacher David McCullough gave a much-discussed commencement speech that went viral. McCullough didn't say anything earth-shattering, but did ... Read the whole story
Awesomeness TV, the YouTube channel for teens and tweens that launched last week, aims to cash in on what founder Brian Robbins describes as ... Read the whole story
"It started out as a novelty, but actually watching paid content on a mobile device was a new idea," Frank Perazzini, director of telecommunications ... Read the whole story
The extension of Facebook ads to Zynga signals the company's continuing effort to monetize its user base of nearly 1 billion worldwide, says Pivotal ... Read the whole story
A federal judge has refused to dismiss a lawsuit alleging that Netflix violates the Americans with Disabilities Act by failing to provide closed captioning ... Read the whole story
Longtime Netflix bear, analyst Tony Wible of Janney Capital, on Monday lifted his rating on the streaming content provider's shares from Sell to Neutral, ... Read the whole story