When planning a recent international trip with my daughter, I was faced with a first-world problem: should I download a season of "My Little Pony" to the Amazon Kindle Fire for her to watch on the ten-hour flight or opt for iTunes, then buy and synch to an iPod? ...
The explosion of smartphones and tablets combined with a wider selection of premium content have given a big boost to mobile video viewing in ... Read the whole story
In the continued quest for a bigger share of television ad budgets, digital media companies put a lot of time and effort into this ... Read the whole story
A new study from Omnicom's OMD concludes that the average content posting by an advertiser on a Facebook page has a surprisingly low shelf ... Read the whole story
One of the underdiscussed aspects of the viral-superclip era is how it has given rise to what one might call brand delusion. In the ... Read the whole story
According to Bonin Bough, VP of global media and consumer engagement for Kraft Foods, the digital media execs inside brands that are having the ... Read the whole story
NBC will probably lose money on the 2012 London Summer Olympics. But don't worry. It might only be $100 million in red ink, after ... Read the whole story