• Tablets, More Content Power Mobile Video Growth

    The explosion of smartphones and tablets combined with a wider selection of premium content have given a big boost to mobile video viewing in the last year, according to Yankee Group. Its study says the number of U.S. smartphone owners who watch video frequently (at least once a week) on their devices has doubled in the last month. ...Read the whole story

  • Marketing Content Has Short Shelf Life On Facebook

    A new study from Omnicom's OMD concludes that the average content posting by an advertiser on a Facebook page has a surprisingly low shelf life: about 18 hours. Shelf life is defined as the length of time that users provide feedback after content is posted, and for Facebook it appears to be far less time than other media platforms, said Colin Sutton, U.S. Director of OMD Word, who runs the agency's social media practice and oversaw the study. ...Read the whole story

  • Video Must Complement TV, Digital Brand Vet Says

    According to Bonin Bough, VP of global media and consumer engagement for Kraft Foods, the digital media execs inside brands that are having the most success right now realize that they must take advantage of the huge channel that TV is by evolving and integrating it with other media, rather than treating it as its own animal. ...Read the whole story

  • Blip Studios Debuts, Works Closely With Brands

    Having learned a thing or two about Web audiences and their leanings, video network Blip is getting into the production business. Blip Studios will work directly with brands, talent and independent producers to develop and co-produce original Web series. ...Read the whole story

How to Fix The Digital NewFronts

In the continued quest for a bigger share of television ad budgets, digital media companies put a lot of time and effort into this year's Digital Content NewFronts. With all the industry momentum seen in significant year-over-year growth in digital video buying, the NewFronts stand for much more than just another industry event. Digital media platforms now look forward to making long lasting impressions in the weeks to come. So, one would hope that the events could demonstrate the market's maturity and continue to shape how digital video will help brands meet their objectives. While a step in the right ...More

  • Perrier Drops It Like It's Hot

    One of the underdiscussed aspects of the viral-superclip era is how it has given rise to what one might call brand delusion. In the hands of a less-than-self-aware marketer, the web video can morph from a simple promotional artifact into an exercise in reality-denial and/or-reconfiguration. You see it every day: "We view ourselves a certain way. If you don't, you're wrong and we're right and please like us on Facebook." ...More

  • NBC's Olympics May Lose Money Now But Make It Later, Thanks To Digital Video

    NBC will probably lose money on the 2012 London Summer Olympics. But don't worry. It might only be $100 million in red ink, after spending $1.18 billion on the games. That really isn't so bad, considering that the 2010 Vancouver Winter Olympics, which cost NBC around $820 million, put it about $223 million into the hole.But here's the good news: NBC says it will probably make money on the next four Olympics, which will cost around $4.4 billion total. ...More