Friday, June 29, 2012
  • Tablets, More Content Power Mobile Video Growth

    The explosion of smartphones and tablets combined with a wider selection of premium content have given a big boost to mobile video viewing in the last year, according to Yankee Group. Its study says the number of U.S. smartphone owners who watch video frequently (at least once a week) on their devices has doubled in the last month. ...Read the whole story

  • Marketing Content Has Short Shelf Life On Facebook

    A new study from Omnicom's OMD concludes that the average content posting by an advertiser on a Facebook page has a surprisingly low shelf life: about 18 hours. Shelf life is defined as the length of time that users provide feedback after content is posted, and for Facebook it appears to be far less time than other media platforms, said Colin Sutton, U.S. Director of OMD Word, who runs the agency's social media practice and oversaw the study. ...Read the whole story

  • Video Must Complement TV, Digital Brand Vet Says

    According to Bonin Bough, VP of global media and consumer engagement for Kraft Foods, the digital media execs inside brands that are having the most success right now realize that they must take advantage of the huge channel that TV is by evolving and integrating it with other media, rather than treating it as its own animal. ...Read the whole story

  • Blip Studios Debuts, Works Closely With Brands

    Having learned a thing or two about Web audiences and their leanings, video network Blip is getting into the production business. Blip Studios will work directly with brands, talent and independent producers to develop and co-produce original Web series. ...Read the whole story

Around The Net

  • China Gets its Own Version of Netflix Reuters

    China, the world's most populous nation, is about to get its own version of Netflix. The government-run China Movie Channel on Thursday said it would launch an online service, which could be a boon for Hollywood studios and other content owners. ...Read the whole story

  • YouTube to Overhaul Comments Section Wired

    During the Q&A portion of a YouTube developer session at I/O, Google's annual YouTube developers' conference, Dror Shimshowitz, a YouTube product head, revealed that the video-sharing giant is working on fixing its comment system, which has been well-documented as being home to some of the worst comments on the Internet. ...Read the whole story

  • New 'Arrested Development' Episodes To Air On Netflix UK Digital Spy

    Mitch Hurwitz's comedy series about the eccentric Bluth family was previously confirmed to return in 2013 in the US, seven years after it originally ended its three-season TV run on Fox. Mitch Hurwitz has revealed that the new Arrested Development episodes could be the first of many returns to the Bluth family and a movie is expected to follow the reunion miniseries. The first three seasons of Arrested Development are already on Netflix. ...Read the whole story

  • BBC Throws Hat Into Olympics Social Media Ring TechCrunch
How to Fix The Digital NewFronts

In the continued quest for a bigger share of television ad budgets, digital media companies put a lot of time and effort into this year's Digital Content NewFronts. With all the industry momentum seen in significant ...More

  • Perrier Drops It Like It's Hot

    One of the underdiscussed aspects of the viral-superclip era is how it has given rise to what one might call brand delusion. In the hands of a less-than-self-aware marketer, the web video can morph from a ...More

  • NBC's Olympics May Lose Money Now But Make It Later, Thanks To Digital Video

    NBC will probably lose money on the 2012 London Summer Olympics. But don't worry. It might only be $100 million in red ink, after spending $1.18 billion on the games. That really isn't so bad, considering ...More