Online video ad network AdExcite is betting interstitial video ads are more appealing to consumers than pre-roll ads and it's got some recent campaign data to back up that claim. AdExcite is hanging its hat on its "slider" type of video ad format that delivers short video ads next to text or other content on more than 1,000 websites, such as GotchaMovies.com, Examiner.com and others, collectively reaching more than 75 million uniques a month. ...Read the whole story
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Neflix: Subscribers Stream 1 Billion Hours, Analysts Remain Skeptical
Netflix announced that subscribers streamed over 1 billion hours of movies and TV shows last month. Netflix CEO Reed Hastings attributed the success to the company's ability to secure strong content offerings. ...Read the whole story
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House Subcommittee Discusses Future Of Online Video
During a hearing last week, the House Subcommittee on Communications and Technology discussed the future of online video and whether the Communications Act, which regulates cable, satellite and broadcast companies, should be changed or expanded. ...Read the whole story
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Mobile Rich Media To Top $7B In 2015
More than half of U.S. mobile users downloaded apps during the three months ending in May. Increased app usage globally will help increase spending on in-app advertising from $2.4 billion this year to $7.1 billion by 2015, according to a new forecast by Juniper Research. ...Read the whole story
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Verizon: FCC Lacks Authority To Issue Neutrality Regulations
The Federal Communications Commission exceeded its authority by promulgating net neutrality regulations, Verizon argues in new legal papers. ...Read the whole story
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