TubeMogul-Innovid Pair-Up In Interactive Online Video: Could It Portend Mergers? by Daisy Whitney

Ah, can you smell it in the air? It's summer partnerships, which can lead to fall mergers! The online video industry has been all cozy with each other lately (dare I say, there's some serious dating going on!), and the newest set of partners to cuddle up are real-time ad buying platform TubeMogul and interactive video technology firm Innovid. ...Read the whole story

  • Will Madison Avenue Feature In Seinfeld's New Web Series? by Ross Fadner

    Could Jerry Seinfeld's forthcoming series "Comedians in Cars Getting Coffee" be a potential gamechanger for online video series'? Here we have one of the biggest stars in TV history moving away from TV for his latest project, and his reputation is such that he's been able to generate ample press without spending a dime on advertising or promotion, aside from releasing a short trailer yesterday. ...Read the whole story

  • Majority Of U.S. Homes Get Multichannel TV by Wayne Friedman

    Leichtman Research Group says 87% of TV homes subscribe to some form of multichannel video service. Only 6% of those with annual household incomes over $75,000 do not subscribe to a multichannel video service. ...Read the whole story

  • electronics Pelican Pushes Into Consumer Markets by Aaron Baar

    "We're all very familiar with the last few years, with the explosion of consumer products," Pelican president and CEO Lyndon Faulkner, tells "Marketing Daily." "Everybody's coming out with personal devices that all need protection." ...Read the whole story

  • Innovid Brings Interactivity To TubeMogul's Real-Time Video Buying Platform by Ross Fadner

    Two trends in online video advertising, interactivity and real-time buying, converged on Thursday, as video tech provider Innovid and buying platform TubeMogul struck a partnership giving marketers the ability to manage and execute interactive online video advertising features, real-time bidding and ad placement from within a single dashboard. ...Read the whole story

Around The Net

Digital Video Advertising Trends by Sabrina Ho

Online video has moved out of Silicon Valley and across the globe. More and more, people are watching TV shows and movies on their laptops or the latest viral video on their smartphones. ComScore's recent "Surviving the Upfronts in a Cross-Media World" report found that more than four out of five Internet users consume online video in a given month and that the number of Americans who watch online video in an average day has increased 30% in the past year. The firm also reported that one in every 10 tablet users are viewing video almost daily on their dev ...More

  • Online Video Cause For Celebration This Week by David Goetzl

    What a superb week for networks seeking to build stronger online streaming businesses. There were indications on both the content and distribution fronts that growth opportunities are exceedingly ripe. ...More