Interactive Pre-Rolls Boost Engagement Four Times in Feeding America Campaign by Daisy Whitney

Interactive overlays can often significantly increase the amount of time viewers spend with an ad and with the brand. That helps in particular when raising awareness for a cause, as Tremor Video learned in a recent campaign for hunger-relief organization Feeding America in which engagement with interactive pre-rolls far exceeded the average. ...Read the whole story

No Respect? Content Is Rodney Dangerfield Of Media Industry -- And That's Good by Ashkan Karbasfrooshan

While there was naturally an element of truth in Dangerfield's "no respect" persona, obviously over time Dangerfield did command respect. He wasn't the loser that he conveyed in his act. What on earth does this have to do with online video? ...More

  • Online Video Cause For Celebration This Week by David Goetzl

    What a superb week for networks seeking to build stronger online streaming businesses. There were indications on both the content and distribution fronts that growth opportunities are exceedingly ripe. ...More

  • HH Income Limiting Factor In Video Subscribers by Jack Loechner

    According to Leichtman Research Group (LRG), 87% of households nationwide subscribe to some form of multi-channel video service. The percentage of households that subscribe is similar to the past two years. The mean annual household income of multi-channel video subscribers is 53% higher than the household income of non-subscribers. ...More