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• Report: Facebook Eyes Hulu's Kilar, Video Advertising by Ross Fadner

  Less than a week after turning down the top post at Yahoo, Hulu CEO Jason Kilar is said to be firmly in the sights of Facebook boss Mark Zuckerberg, according to a report. ...Read the whole story

• beverages Sprite Launches Global 'Camo' Campaign by Karlene Lukovitz

  Sprite is rolling out a new global campaign that uses a visual camouflage metaphor to convey that the soft drink brand is a way for teens to express their "true selves." The 60- and 30-second spots, from BBH New York and BBH Shanghai, were shot in Prague. ...Read the whole story

• Trojan, Healthguru.com Team For Sex Series by Gavin O'Malley

  As its bold brand name suggests, Trojan has never been shy about marketing its condoms. Bringing that approach online, Trojan Brand Condoms has partnered with Healthguru.com to sponsor an open and frank video series about sex and sexual health. ...Read the whole story

What You Need To Know About The Future of Content by Eric Korsh

Netflix' recent announcement about surpassing one billion hours of streamed content in June inspired a host of good articles about the future of content delivery, discovery, aggregation and creation. In TechCrunch, Ryan Lawler built on an interesting theory by YouTube's Hunter Walker. Walker believes that of the five hours of TV viewed by an individual on average each day, hours four to five are vulnerable to being converted to digital because they are filler, just-flipping-through-the-channels watching - as opposed to dedicated and interested hours one to three. Furthermore, Lawler believes that cable companies' sluggish rollout of "TV Everywhere" packaging will ...More

• No Respect? Content Is Rodney Dangerfield Of Media Industry -- And That's Good by Ashkan Karbasfrooshan

  While there was naturally an element of truth in Dangerfield's "no respect" persona, obviously over time Dangerfield did command respect. He wasn't the loser that he conveyed in his act. What on earth does this have to do with online video? ...More

• Extended, Exclusive Mitsubishi Electric Cooling & Heating Spot is Anything But by Larry Dobrow

  May I make a modest proposal? Let's do away with the notion of "Internet exclusive" in reference to marketing leftovers slopped on the web. TV ads and related interchangeable content have more potential viewership on the Internet than they do spread thinly across 32 basic-cable shows, a sizable percentage of which are rendered marketing-free via the miracle of DVR ad-vanishing. The only content that can make a legit claim to exclusivity are terrestrial-radio spots, which can't get repurposed and re-larded for after-the-fact web consumption, because they lack pretty videopictures and whatnot. ...More