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• Aereo Win Could Be a Turning Point for Online Video by Ross Fadner

  Increasingly, it looks like the television and online video industries are on a collision course, as broadcasters continue to battle with pay TV providers over carriage fees and online TV startups like Aereo make it easier for consumers to cut the cord and still get their content. ...Read the whole story

• Report: Vevo Walking Away From YouTube Would Be Bad For Both Companies by Ross Fadner

  Vevo founder Doug Morris, the CEO of Sony Music Entertainment, has warned Google to sweeten the deal between YouTube and Vevo, or the online music video giant will take its videos elsewhere. ...Read the whole story

• Judge: Aereo 'Likely Lawful,' Denies Injunction by David Goetzl

  The major broadcast networks lost a round in their efforts to shutter the Aereo service on copyright infringement grounds. A federal judge denied their request for a preliminary injunction on Wednesday, while determining the Aereo service is "likely lawful." ...Read the whole story

• beverages Sprite Launches Global 'Camo' Campaign by Karlene Lukovitz

  Sprite is rolling out a new global campaign that uses a visual camouflage metaphor to convey that the soft drink brand is a way for teens to express their "true selves." The 60- and 30-second spots, from BBH New York and BBH Shanghai, were shot in Prague. ...Read the whole story

• Trojan, Healthguru.com Team For Sex Series by Gavin O'Malley

  As its bold brand name suggests, Trojan has never been shy about marketing its condoms. Bringing that approach online, Trojan Brand Condoms has partnered with Healthguru.com to sponsor an open and frank video series about sex and sexual health. ...Read the whole story

Don't Forget Content In Your Video Ad Campaigns by Rich Routman

With online video advertising expected to grow by 40% in comparison to last year, topping $3.1 billion in 2012 (according to eMarketer forecasts), advertisers are looking for new ways to drive video engagement and reach their target audiences. One such "solution" has been to extend commonly used display tactics into the video space. While many companies tout their ability to use targeting algorithms and the ability to buy "premium" ad impressions in real time, most advertising buyers remain interested in more tangible forms of media and a clear understanding of where and when their message has been seen and he ...More

• Extended, Exclusive Mitsubishi Electric Cooling & Heating Spot is Anything But by Larry Dobrow

  May I make a modest proposal? Let's do away with the notion of "Internet exclusive" in reference to marketing leftovers slopped on the web. TV ads and related interchangeable content have more potential viewership on the Internet than they do spread thinly across 32 basic-cable shows, a sizable percentage of which are rendered marketing-free via the miracle of DVR ad-vanishing. The only content that can make a legit claim to exclusivity are terrestrial-radio spots, which can't get repurposed and re-larded for after-the-fact web consumption, because they lack pretty videopictures and whatnot. ...More

• "Get Hybrid: The Mattress Rap Song" is Good, But Pointless by Larry Dobrow

  As consumers of Internet marketing dreck, we've reached a point where, at least in theory, nothing sounds too stupid or outlandish. Save for peppering their videos with saucy jokes about the prophet Muhammad, marketers can only do so much to provoke a reaction. Collectively, we might have passed the point of jadedness saturation; if we expended a smirk on every piece of content that merited one, our faces would be creased like an envelope. ...More