Friday, July 20, 2012
  • Branded Content Association Comes To U.S.

    The Branded Content Marketing Association (BCMA) is expanding into the United States, Canada and Mexico, steered by Doug Scott, President of OgilvyEntertainment and International Director of BCMA. The new BCMA chapter is the first trade association in North America dedicated exclusively to the development of the branded content industry. Established in the United Kingdom, the BCMA unites a distinguished network of content-led branding experts to build and grow new partnerships and drive industry growth. ...Read the whole story

  • Clearleap Launches Authentication Business For TV Everywhere

    Clearleap, which provides IP-based video solutions for TV, has announced its ClearPlay Authentication service. ...Read the whole story

Around The Net

  • Meet Social-Video Mixer VycloneLos Angeles Times

    In the works for two years, Vyclone -- a new iOS app that takes video from people shot at the same event and edits it into one multi-angle collaboration -- just made its official debut. “You can keep the videos between your ‘crew’ of friends or choose to mix yours with angles from people you don't know,” the Los Angeles Times explains. Created by a two-man team, including the son of music legend Sting, the venture has so far received $2.7 million in seed money from Ashton Kutcher's A-GRade investments and others.  ...Read the whole story

When Will Digital Enter TV's Scatter Market Mix?

The TV upfront business came in more or less as predicted, with modest price increases for national players. Now comes the usual next mystery: Whither the scatter markets? ...More