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• Google Reports $12 Bil In Consolidated Revenue by Laurie Sullivan

  Google reported $12 billion -- up 35% sequentially -- in consolidated revenue for Q2 2012, which includes a sub-period for Motorola. Remove traffic acquisition and revenue from acquisition and the company generated $8.3 billion. ...Read the whole story

• Netflix Forecast Promising, Recovers From 2011 Hits by David Goetzl

  A new Wall Street report suggests Netflix will lower its forecast of adding 7 million, but is positive on its second-quarter results, due next week. Oppenheimer's bullishness on Netflix included projections that the service accounts for nearly 20% of TV viewing in subscriber homes. ...Read the whole story

• Publicis: Revs Up, Organic Growth Low by Steve McClellan

  Publicis Groupe reported a 15.5% gain in revenue in the second quarter. Organic growth, which excludes acquisitions and currency fluctuations, was much lower at 1.6%. The latter was blamed on European turmoil, and loss of the GM media assignment. Digital now accounts for one-third of the holding company's revenue ...Read the whole story

• History Channel App Finds The Legacy and Lore From Where You Stand by Steve Smith

  History Here extends the History Channel brand to the near-at-hand. Using mobile GPS, it finds historic points of interest you never knew were in walking distance. ...Read the whole story

When Will Digital Enter TV's Scatter Market Mix? by Wayne Friedman

The TV upfront business came in more or less as predicted, with modest price increases for national players. Now comes the usual next mystery: Whither the scatter markets? ...More

• Transparency Needn't Be A Novel Concept In Video Advertising by John Hughes

  It's happened to almost everyone. You go to a blog -- say, to find a trick in Excel -- then suddenly, you hear loud audio. You desperately scan the page to mute whatever is making the noise, scrolling down and find a video player embedded there, autoplaying a video you did not intend to watch, often with a VAST-standard pre-roll ad in front of it. Why tell this story? Because "fake pre-roll" is a perfect example of a conversation we are all forced to have, and should not have to, given what is possible. ...More

• "Don't Major in Debt" Is A Must See PSA for All Students by Larry Dobrow

  In the [mumbles into sleeve, sounds air horn] years since I completed my education, costs have spiraled way the hell out of control, to the extent that I'm already bracing myself for my infant son's cost-effective pursuit of a career in the sweeping of chimneys. That's why we need more web resources like the ones rolled out earlier this week by the National College Finance Center and more video-intensive campaigns like "Don't Major In Debt." Using simple terms (and often simple math), both programs break down the largely theoretical nature of college loans for a generation of grads, students and ...More