VidBlog
Video drives video. Among online video viewers, about 44% of TV viewers and 31% of moviegoers say watching a preview was the biggest factor in seeing the flick or checking … Read the whole story
Platforms continue to create a fairly easy process to buy mobile media, but marketers don't understand the mechanics of integrating media channels and technology. Read the whole story
Score another one for live, premium Web content. The Atlantic Coast Conference's digital network just launched a new channel with YouTube. The deal marks … Read the whole story
YouTube and Unilever have teamed up to launch a dedicated channel to Ramadan, the Muslim month of fasting, on the video-sharing giant's site. The … Read the whole story
Vibrant Media, the contextual advertising company behind in-text advertising, will expand its services to support full-page brand advertising and mobile ad units. It begins … Read the whole story
- COMMENTARY
Hiring Marissa Mayer was a huge statement for Yahoo, but as a wise man told me privately, the company gets no points for simply … Read the whole story
