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• Mobile Opportunities Missed Without Stronger Multichannel Integration by Laurie Sullivan

  Platforms continue to create a fairly easy process to buy mobile media, but marketers don't understand the mechanics of integrating media channels and technology. ...Read the whole story

• ACC Launches YouTube Sports Channel by Gavin O'Malley

  Score another one for live, premium Web content. The Atlantic Coast Conference's digital network just launched a new channel with YouTube. The deal marks the first and only official partnership between YouTube and a major collegiate sports conference, per the company. ...Read the whole story

• YouTube, Unilever Launch Ramadan Channel by Ross Fadner

  YouTube and Unilever have teamed up to launch a dedicated channel to Ramadan, the Muslim month of fasting, on the video-sharing giant's site. The video hub will house more than 40 Arabic TV shows the same day they air during the month of Ramadan, at YouTube.com/Ramadan. ...Read the whole story

• Vibrant Expands Support To Brand, Mobile Viewable Ads by Laurie Sullivan

  Vibrant Media, the contextual advertising company behind in-text advertising, will expand its services to support full-page brand advertising and mobile ad units. It begins this fall with offerings for the Apple iPad, followed by iPhone and Android, and then other tablets. ...Read the whole story

A Contrarian Take On Marissa Mayer's Future At Yahoo by Ashkan Karbasfrooshan

Hiring Marissa Mayer was a huge statement for Yahoo, but as a wise man told me privately, the company gets no points for simply anointing her. To use a sports analogy, it's akin to hiring a defensive-oriented coach at a franchise known historically for its offense (or vice versa). The move made headlines, but only results will matter. ...More