Display Innovation: Eyeview Launches Tools To Capitalize On Growth For In-Banner Video by Daisy Whitney

Wait. I thought display ads were supposed to be the unsexy part of the Internet ad business? But they're on the cusp of a renaissance as they generate new attention and innovation from agencies and vendors. The latest effort comes from Eyeview, which has launched new tools so its technology can be used to tailor in-banner videos, as well as mobile video ads, in addition to the existing personalization it enables in pre-roll spots and connected TV ads. ...Read the whole story

  • Smaller Video Companies Score Better In Streaming Services by Wayne Friedman

    Many people may use big-name video service Netflix, but one study says other streaming video companies are getting higher marks. ...Read the whole story

  • automotive Audi Plugs In Employees For A3 E-Tron by Karl Greenberg

    The company has dispensed 17 of the prototype vehicles to Audi folks across the country as part of the program. The first in the video series shows one of the subjects having a charging station installed in her home. ...Read the whole story

  • technology Duracell Powermat Targets 'Powerlessness' by Aaron Baar

    In the new mobile age, power is a hot commodity. In a new marketing campaign showcasing its "24-hour" battery solution, Duracell Powermat shows off how a man can keep his phone fully charged throughout the day (with a bit of celebrity mixed in). ...Read the whole story

  • beverages Blue Moon Offers First Branded Web Series by Karlene Lukovitz

    Created by Digital Broadcasting Group (DBG), "The Local Scene" series was shot on location at three popular live entertainment/restaurant venues: the AOA Bar & Grill in Manhattan, The Rock Shop in Brooklyn, and Maxwell's in Hoboken, N.J. ...Read the whole story

  • packaged goods Sharpie, Fans To Make Beautiful Music (Video) Together by Aaron Baar

    Sharpie knows it has a following of enthusiasts who think of it as more than a mere marker. In recent years, the brand has capitalized on its following to launch marketing programs that celebrate a creativity among its fans. ...Read the whole story

  • Maggio Puts 'Reactive Ad' Patents On The Block, Will Anyone React? by Joe Mandese

    In an effort to accelerate his vision of a "reactive advertising" marketplace in which ads become a form of entertainment content that consumers proactively engage with, think about and then compete to win prizes based on how well they remember it, serial entrepreneur Frank Maggio is putting his patents for it on the block today. The portfolio, which includes one U.S. patent, two foreign patents, and various applications covering reactive advertising will be sold in a "sealed bid" auction in San Francisco today by patent broker ICAP. ...Read the whole story

The Whole Story: Turn On, Chill Out And Eat Up by Mike Bloxham

Whichever platform you watch video on, there's a good chance you'll be eating, talking with friends and family or just relaxing. ...More

  • "Growing Up and Getting Out" Lacks Humor, Despite A Funny Cast by Larry Dobrow

    This shouldn't have to be said, by me or by somebody who actually has some clue what he's talking about, but casting funny people in your video does not, as if by sprinkling a magical comic elixir, make your video funny. Case in point: "Growing Up and Getting Out," the "funny" series/sweepstakes rolled out by KFC and Comedy Central to promote the chain's new McNuggety foodstuffs. ...More

  • Reconciliation With The RFP Process by Rich Routman

    We all agree that the RFP process is, to put it bluntly, in disarray. This issue is a frequent discussion topic, but those conversations don't seem to get us anywhere. What we need -- both buyers and sellers -- is to think about this in terms of mindset and industry citizenship. ...More