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• SET Rebrands To Refine Ad Targeting For Clients by Laurie Sullivan

  Attempting to make online video ad buying similar to television, Affine Systems rebranded to SET and introduced methods and technology for contextual targeting. In the new model, SET becomes a competitor to ad networks because it can take its services directly to clients. ...Read the whole story

• food Honey Nut Cheerios Video Spoofs Own Ad by Karlene Lukovitz

  In that ad, the relentlessly friendly and upbeat brand character Buzz flies from city to city with the news that Honey Nut is America's favorite cereal (as in best-selling cereal, per Nielsen data for the 52 weeks ending Feb. 25, 2012). ...Read the whole story

• TV Cos. Deliver Multiplatform Targeted Ads Via BlackArrow by David Goetzl

  BlackArrow hopes to gain a toehold in addressable advertising. The company's new Subscriber Information Service allows cable and other pay-TV operators to deliver targeted ads via video-on-demand, TV Everywhere and interactive TV platforms. ...Read the whole story

• Smartphones, Tablets Migrate To Wi-Fi by Mark Walsh

  Smartphones and tablets are taking over the Wi-Fi airwaves. The mobile devices accounted for more than half (52%) of Wi-Fi use in the second quarter, up from 30% in the year-earlier period. ...Read the whole story

Junior Kardashians Invest Gillette Video With Gravitas by Larry Dobrow

I think the media, the Internet, the Emmy voters, the State Department paper-pusher in charge of ambassador appointments, and the global academic community -- especially those catty cultural anthropology grad students -- have been too quick to dismiss the Kardashians. When I hear the claims that they manufacture drama for the sake of the cameras and that they're less a family than a commercial enterprise, I'm all like, "Jealous much???" I mean, who among us wouldn't want to toe carpets red and plush, to slap our name/imprint on jewelry and floor waxes and depilatories, to tweet thoughts as deep as ...More