Advanced Search

• Streaming Olympics Pays Off For NBC by Wayne Friedman

  NBC has been pulling in an average of 31.5 million unique viewers on laptop/computer use versus 29.1 million uniques at the Beijing Games. NBC previously said it earned some $60 million in advertising sales for its digital platform efforts. ...Read the whole story

• Almost Half Of NBC's Olympics Video Streams On Devices by Steve Smith

  Mobile access to NBC's Olympics coverage has been impressive, with more than 6 million app downloads and 4.6 million mobile site visitors. But video streaming may prove to be the mobile killer app. ...Read the whole story

• Blockbuster Changes Privacy Practices To Settle Lawsuit by Wendy Davis

  Blockbuster will revise its record-keeping practices in order to settle a class-action lawsuit accusing it of violating a federal video privacy law, court records show. ...Read the whole story

• Report: Brands, Agencies to Increase Video Spending Across Platforms by Ross Fadner

  Most marketer and agency executives anticipate increasing their digital video advertising spend this year, according to a new study from Advertiser Perceptions -- and a good portion of the momentum will come from the combined deployment of video creative across TV and digital platforms. ...Read the whole story

What Is Premium? High Completion Rates!

Few words are more popular in the media and advertising worlds than "premium." When referencing content, in particular video content, everyone claims to be premium. There is a generally accepted definition of this concept, but as media consumption habits change, this definition may no longer be adequate. ...More

• at the olympics The First Transmedia Olympics by Katie Kuhn

  The London 2012 Olympics are being called the first "social Olympics," and sponsors are approaching their role in a different way -- through transmedia storytelling, which communicates different things within the broader strategy or story across multiple platforms and multiple audiences. ...More

• In Fresh Step, Litter Company Admits Cats Not Always Wonderful by Larry Dobrow

  As I've noted before, my main problem with cats is that they have targeted me for brutal death by allergy. Which is why I'm so surprised by how much I enjoy "The Great Cat Debate," a series of videos curated by the litter-box magnates at Fresh Step. Unlike every other campaign in the history of catstuff marketing, it acknowledges the possibility that maybe, just maybe, cats are not as universally beloved as Nelson Mandela or Meryl Streep. ...More