Think you're seeing more ads in TV shows online? You are. Are they stopping you from watching the show? No, they're not. The average number of video ads in digital … Read the whole story
You're not alone if you're wondering why Apple is dropping its YouTube app from forthcoming versions of iOS, Apple's mobile operating system. Predictably, neither … Read the whole story
AwesomenessTV, one of the new channels launched this summer as part of YouTube's 100 channels initiative, has secured $3.5 million in funding from a … Read the whole story
Digital Generation, which offers a campaign management platform, has an arrangement with Nielsen to integrate multiple measurement tools into its system for TV and … Read the whole story
Premium boot brand Sorel is encouraging consumers to "Get your boots dirty" via a new campaign which includes video, print and social media. Read the whole story
New research from Chicago-based Strata indicates that a majority of the ad shops the company surveyed nationwide believe business conditions will improve, or at … Read the whole story
For years analysts have been suggesting that the video advertising market is primed for meteoric advance, with eMarketer estimating 40% growth this year alone, … Read the whole story
Alcohol marketing featuring an aspirational or mirth-radiating mascot is like a ham featuring a triple-swabbed raspberry glaze: It works, man, it just does. The … Read the whole story
According to a recent Nielsen study, Americans spend 35 hours each week watching content across screens, and 94% of that is still on a … Read the whole story