Wednesday, August 8, 2012
  • Why Google Wanted The iOS-YouTube Deal To Expire

    You're not alone if you're wondering why Apple is dropping its YouTube app from forthcoming versions of iOS, Apple's mobile operating system. Predictably, neither company is saying much, but speculation is rife among analysts and industry execs that Google actually wanted the iOS-YouTube deal between the companies to expire. ...Read the whole story

  • Like, Wow! AwesomenessTV Lands $3.5 Million

    AwesomenessTV, one of the new channels launched this summer as part of YouTube's 100 channels initiative, has secured $3.5 million in funding from a group of investors led by MK Capital, a venture capital firm that has invested in other original YouTube content makers, including Machinima, the number one channel on the video-sharing site. ...Read the whole story

  • Nielsen, Digital Generation Integrate Metrics Into TV, Video Buys

    Digital Generation, which offers a campaign management platform, has an arrangement with Nielsen to integrate multiple measurement tools into its system for TV and online video buys. ...Read the whole story

  • Sorel Launches 'Dirty' Campaign

    Premium boot brand Sorel is encouraging consumers to "Get your boots dirty" via a new campaign which includes video, print and social media. ...Read the whole story

  • Study: Ad Execs Optimistic About 2012

    New research from Chicago-based Strata indicates that a majority of the ad shops the company surveyed nationwide believe business conditions will improve, or at least not worsen, in the second half of 2012. And 40% said they expect improvement during the second half. Results are driven, in part, by the influx of political spending. ...Read the whole story

    Around The Net

    • 'NY Times' Experiments With Contextual Multimedia OnlineNieman Journalism Lab

      The New York Times has been experimenting with what it calls "quick links" -- mulimedia embedded within an online story so readers can see, for example, a very short video clip that expands the narrative without interrupting its flow.  The newspaper has been using it selectively -- only about six times so far, according to Justin Ellis -- in part because it "doesn’t have a standardized process for using the links yet; in the handful of stories where they’ve appeared, they’ve had to be handcoded each time." "In the case of Amy O’Leary’s look at sexual harassment against female online ... ...Read the whole story

    • Massive Ad Load Mars Online Olympics Streaming Gigaom

      The number of commercials run during NBC's online streaming of the Olympics "easily felt excessive," writes Liz Shannon Miller in her review of the user experience. "For those wanting complete control over their Olympics viewing, the amount of content NBC has made available online is impressive, and the player overall worked well — but especially given the fact that this coverage is limited to those paying $100 or more a month for cable, you definitely feel like you’re paying twice over for the experience." ...Read the whole story

    Helping Video Supply Match Forthcoming Advertiser Demand

    For years analysts have been suggesting that the video advertising market is primed for meteoric advance, with eMarketer estimating 40% growth this year alone, followed by significantly more in the future. Even as these predictions are ...More

    • Sailor Jerry Spiced Rum Campaign Comes Off As Too Image Conscious

      Alcohol marketing featuring an aspirational or mirth-radiating mascot is like a ham featuring a triple-swabbed raspberry glaze: It works, man, it just does. The presence of swashbuckling lecher Captain Morgan transformed a spittle-grade rum into sorority ...More

    • Streaming To TV Gaining Ground

      According to a recent Nielsen study, Americans spend 35 hours each week watching content across screens, and 94% of that is still on a traditional television. In conjunction with that, Internet Protocol TV (IPTV), a direct ...More