Online Video Ad Loads Rise by 33%, Ad Completion Rates Remain High by Daisy Whitney

Think you're seeing more ads in TV shows online? You are. Are they stopping you from watching the show? No, they're not. The average number of video ads in digital programming longer than 20 minutes rose to eight ads in the second quarter -- up from six in the first quarter, according to an analysis by online video ad technology provider FreeWheel. ...Read the whole story

  • Why Google Wanted The iOS-YouTube Deal To Expire by Ross Fadner

    You're not alone if you're wondering why Apple is dropping its YouTube app from forthcoming versions of iOS, Apple's mobile operating system. Predictably, neither company is saying much, but speculation is rife among analysts and industry execs that Google actually wanted the iOS-YouTube deal between the companies to expire. ...Read the whole story

  • Like, Wow! AwesomenessTV Lands $3.5 Million by Ross Fadner

    AwesomenessTV, one of the new channels launched this summer as part of YouTube's 100 channels initiative, has secured $3.5 million in funding from a group of investors led by MK Capital, a venture capital firm that has invested in other original YouTube content makers, including Machinima, the number one channel on the video-sharing site. ...Read the whole story

  • Nielsen, Digital Generation Integrate Metrics Into TV, Video Buys by David Goetzl

    Digital Generation, which offers a campaign management platform, has an arrangement with Nielsen to integrate multiple measurement tools into its system for TV and online video buys. ...Read the whole story

  • retail Sorel Launches 'Dirty' Campaign by Tanya Irwin

    Premium boot brand Sorel is encouraging consumers to "Get your boots dirty" via a new campaign which includes video, print and social media. ...Read the whole story

  • Study: Ad Execs Optimistic About 2012 by Steve McClellan

    New research from Chicago-based Strata indicates that a majority of the ad shops the company surveyed nationwide believe business conditions will improve, or at least not worsen, in the second half of 2012. And 40% said they expect improvement during the second half. Results are driven, in part, by the influx of political spending. ...Read the whole story

Helping Video Supply Match Forthcoming Advertiser Demand by Rich Routman

For years analysts have been suggesting that the video advertising market is primed for meteoric advance, with eMarketer estimating 40% growth this year alone, followed by significantly more in the future. Even as these predictions are made, other reports indicate that major spikes in advertising demand -- such as the upcoming presidential election -- will see marketers' requests exceed the existing video ad supply. ...More

  • Sailor Jerry Spiced Rum Campaign Comes Off As Too Image Conscious by Larry Dobrow

    Alcohol marketing featuring an aspirational or mirth-radiating mascot is like a ham featuring a triple-swabbed raspberry glaze: It works, man, it just does. The presence of swashbuckling lecher Captain Morgan transformed a spittle-grade rum into sorority nectar. The whimsical antics of pansexual dog-god Spuds MacKenzie temporarily elevated Bud Light above Busch and Schaefer in the desperation-beer hierarchy. ...More

  • Streaming To TV Gaining Ground by Jack Loechner

    According to a recent Nielsen study, Americans spend 35 hours each week watching content across screens, and 94% of that is still on a traditional television. In conjunction with that, Internet Protocol TV (IPTV), a direct connection to video that is watchable on the living room TV but streamed from the Web, is gaining traction. ...More