How RTB Video Exchanges Come Up Short

I read the recent post on real-time bidding video exchanges with both fear and sadness. Fear that some might take the market view to heart, hurting both advertisers and publishers at once. And sadness, because the near-limitless potential of digital video advertising was given short shrift. ...More

  • The Oil Industry Provides Two Lessons For Online Video

    he oil industry is profitable for producers when the costs of exploitation are low and/or the prices at the gas tank are high. That is pretty much the case for any producer, but oil and online video are different in one key way, which serves as a good indicator of what will drive 2013. Last week we took a trip down memory lane and looked at some of the trends (and fads) that shaped online video. Today we ask, "What does next year have in store?" ...More