Spell it out. If you want a prospective customer to watch the video on your Web page, say so. Use a clear and direct call to action. That's among the findings of a just-released white paper from Invodo, an online video e-commerce company with clients including Sports Authority, Verizon, Lenovo and others. ...Read the whole story
In a blow to Hulu, a federal judge has ruled that the federal Video Privacy Protection Act applies to companies that stream video on the Web. ...Read the whole story
Visible Measures, a video analytics company that is also a video network, on Tuesday said it had raised $21.5 million in new funding, bringing its total funding to date to $65 million. The new funds will be used to expand the company's video advertising platform. ...Read the whole story
The joint program, which runs up to September, is timed with the back-to-school season. The company says female teen gamers are a big chunk of "The Sims Social" players and that females outnumber males in Web-based gaming. ...Read the whole story
Chobani and General Electric tied for highest average Ace Score among all Olympics sponsors. Both ran three different ads during the event. Coca-Cola pulled the second-highest average score across a much larger number of ads, and Visa USA Inc. was third. ...Read the whole story
AOL's Huffington Post Media Group on Monday launched HuffPost Live, a new live streaming news network that aims to heavily involve its users in the creation and dissemination of news. ...Read the whole story
I read the recent post on real-time bidding video exchanges with both fear and sadness. Fear that some might take the market view to heart, hurting both advertisers and publishers at once. And sadness, because the near-limitless potential of digital video advertising was given short shrift. ...More
he oil industry is profitable for producers when the costs of exploitation are low and/or the prices at the gas tank are high. That is pretty much the case for any producer, but oil and online video are different in one key way, which serves as a good indicator of what will drive 2013. Last week we took a trip down memory lane and looked at some of the trends (and fads) that shaped online video. Today we ask, "What does next year have in store?" ...More